Listening First: medbest’s Ongoing Support of SOS Children’s Villages
At medbest, social responsibility is not defined by visibility, but by consistency.Each year, as part of our long-standing relationship with SOS Children’s Villages Greece, we begin with a simple question: What do you need most right now? The answer guides our actions. Rather than following a fixed program, we choose to respond to real, current needs, thoughtfully and with respect.In 2025, that dialogue pointed to a clear priority: emergency preparedness.To support this need, medbest donated three automated external defibrillators (AEDs) to SOS Children’s Villages in Ilioupoli, Vari, and Thrace. The equipment will help strengthen safety across the facilities, supporting children, caregivers, employees, and visitors. In Thrace, the defibrillator will also serve the SOS Day Care Center for People with Disabilities, extending its benefit beyond the Children’s Village itself.As noted by Akrivi Andreou, General Manager at medbest:“Meaningful social contribution is not about visibility, but about consistency. By maintaining an open dialogue with SOS Children’s Villages every year, we are able to support initiatives that truly make a difference.”Commenting on the initiative, Lina Vaianou, Director of Fundraising at SOS Children’s Villages Greece, stated:“Our collaboration with medbest shows how consistency and care can make a real difference. The emergency heart devices they donate...
📣 medbest at GULFOOD 2026 – See You in Dubai!
medbest is proud to announce our participation in GULFOOD 2026, the world’s leading global platform for food innovation, trade, and inspiration.📅 26–30 January 2026📍 Dubai Exhibition Centre🏢 South Halls – Hall 3⇒ Greek Pavilion📌 Stand No: A-68 💢 Important Update for 2026For the first time in GULFOOD’s history, the exhibition will take place across two venues:Dubai World Trade Center (DWTC)Dubai Expo City 👉 You can find Medbest exclusively at Dubai Exhibition Centre, in the South Halls – Hall 3, within the Greek Pavilion. You are invited We warmly invite you to visit our stand and experience the authentic flavors and consistent quality that define Nefeli, our premium Mediterranean brand.Meet our team, explore our product range, and discuss tailor-made solutions and partnership opportunities designed for international retail and foodservice markets. 🌿 Featured Nefeli Products at GULFOOD 2026 NEFÉLI Dolmas – Vine Leaves Stuffed with Rice Delicately hand-rolled and full of character, Nefeli Dolmas capture the essence of Mediterranean comfort food.Tender vine leaves embrace a fragrant filling of cooked rice, enhanced with aromatic herbs and spices such as dill, mint, and black pepper, all brought together with carefully selected ingredients.Perfect as a refined appetizer, a mezze centerpiece, or a ready-to-serve delicacy, Nefeli Dolmas...
NEFÉLI Returns Home: A New Chapter Begins in Greece
After more than three decades of international success, NEFÉLI begins a new chapter — at home. For the first time since its creation in 1998, the award-winning Mediterranean brand is officially available in Greece. Inspired by Greek mythology and rooted in the rich culinary traditions of the Mediterranean, NEFÉLI was born in Greece but quickly found its audience far beyond its borders. Over the years, the brand has traveled across four continents, building a strong global presence and earning international recognition for its quality, creativity, and authentic flavors. Today, NEFÉLI returns to its country of origin through a strategic partnership with Karoulias / IMA, one of Greece’s most established and respected distribution companies. This collaboration marks an important milestone for the brand, reconnecting it with the market A Mediterranean Brand with Global Recognition NEFÉLI represents a contemporary expression of Greek gastronomy — combining premium raw materials, carefully crafted recipes, and a constant pursuit of excellence. The brand is currently present in more than 35 countries and has been distinguished in leading international taste competitions, earning multiple awards for both classic and innovative olive recipes. These distinctions reflect NEFÉLI’s commitment to consistent quality, bold flavor combinations, and a modern approach to...
Nefeli Salads: Where Antipasti Become a Story on the Table
In the Mediterranean, salads are never an afterthought. They sit at the center of the table, shared slowly, scooped generously, and revisited again and again between bites, conversations, and glasses raised. With Neféli Salads, this everyday ritual is reimagined through the lens of refined antipasti. This new sub-line expands the Neféli Antipasti world into spoonable, textured, ready-to-serve compositions, rich in vegetables, layered with olives, herbs, and gentle spice, and designed for modern grazing and sharing moments. Each recipe feels familiar yet thoughtfully composed: bold enough to stand on its own, balanced enough to pair effortlessly with breads, cheeses, grilled vegetables, or simple proteins. The result is a range that brings color, freshness, and depth to the table, without preparation, without compromise. The Collection Greek Olive Bruschetta This is where the story begins: with olives. Green and Kalamata olives form the backbone of this blend, joined by red peppers, capers, garlic, and oregano. The profile is aromatic and savory, with a natural richness that recalls sunlit tables, warm bread, and simple ingredients treated with respect. Spoon it over toasted bread, serve it alongside cheeses, or let it anchor an antipasti spread. It’s a classic Mediterranean idea, refined into a ready-to-enjoy format. Farmer’s...
From the Groves to Global Recognition: NEFÉLI Organic Grilled Olives at ANUGA 2025
Every product has a journey. For NEFÉLI Organic Grilled Olives, that journey began with organically grown olives, carefully tended and selected for their natural character — and it recently reached one of the world’s most important food stages. At ANUGA, the global meeting point for food innovation, NEFÉLI Organic Grilled Olives were selected for the ANUGA Taste Innovation Show, a curated showcase celebrating products that bring something truly distinctive to the table. What sets them apart is simplicity done right. Gently grilled to unlock natural smoky notes, these olives offer warmth, depth, and a refined Mediterranean expression — without overpowering the raw material. It’s a flavor shaped by respect: for the olive, for the process, and for the people who know when less is more.The product's recognition at ANUGA is not just about innovation; it’s about intention. About creating organic antipasti that feel honest, contemporary, and relevant to how people eat today, whether shared around a table or discovered on a global shelf. The product's recognition at ANUGA is not just about innovation; it’s about intention. About delivering organic food that feel honest, contemporary, and relevant to how people eat today, whether shared around a table or discovered on a global shelf.Being...
Neféli Chipotle Honey Olives – A Smoky Journey Beyond the Mediterranean
The Neféli line has always been about creativity and discovery – taking Greece’s finest olives and reimagining them through global inspiration.Neféli Chipotle Honey Olives unite Greek olive craftsmanship with the distinct smoky spice of chipotle. The recipe includes a chipotle-honey blend, but the flavor expression is driven by bold smokiness and mild spice rather than sweetness – a gourmet profile made for adventurous palates.A Flavor Story Rooted in Discovery🌿 From Greece to Latin AmericaThe base is unmistakably Greek: plump, juicy olives harvested from sunlit groves. To this, Neféli adds chipotle – smoke-dried jalapeños, prized for their earthy warmth and depth of flavor.🔥 The Harmony of ContrastThe smokiness of chipotle meets the natural olive tang, enhanced with a chipotle-honey spice blend that layers garlic, herbs, and a touch of honey into the recipe. While the honey is not tasted, it is part of the crafted mix that gives the olives their character.🌍 An Inspired FusionThis union of Greek tradition and global spice inspiration reflects the Neféli philosophy: to celebrate authenticity while embracing bold, unexpected journeys of taste. Flavor Profile & TextureTexture: Tender and juicy, with a supple bite that makes them perfect for snacking or pairing. Taste: A layered journey – smoky...
