NEFÉLI Returns Home: A New Chapter Begins in Greece

Drakopoulos food styling olives Nefeli Medbest export

After more than three decades of international success, NEFÉLI begins a new chapter — at home. For the first time since its creation in 1998, the award-winning Mediterranean brand is officially available in Greece.

Inspired by Greek mythology and rooted in the rich culinary traditions of the Mediterranean, NEFÉLI was born in Greece but quickly found its audience far beyond its borders. Over the years, the brand has traveled across four continents, building a strong global presence and earning international recognition for its quality, creativity, and authentic flavors.

Today, NEFÉLI returns to its country of origin through a strategic partnership with Karoulias / IMA, one of Greece’s most established and respected distribution companies. This collaboration marks an important milestone for the brand, reconnecting it with the market

A Mediterranean Brand with Global Recognition

NEFÉLI represents a contemporary expression of Greek gastronomy — combining premium raw materials, carefully crafted recipes, and a constant pursuit of excellence. The brand is currently present in more than 35 countries and has been distinguished in leading international taste competitions, earning multiple awards for both classic and innovative olive recipes.

These distinctions reflect NEFÉLI’s commitment to consistent quality, bold flavor combinations, and a modern approach to Mediterranean food culture.

The NEFÉLI Selection Now Available in Greece

Greek consumers can now discover a curated selection of NEFÉLI products, including:

Each product is designed to balance tradition with creativity, offering familiar tastes alongside unexpected flavor experiences.

A Meaningful Homecoming

Reflecting on the brand’s return to Greece, Konstantinos Marianos, Founder & CEO of medbest, shares:

“Introducing NEFÉLI to the Greek market carries deep emotional and symbolic meaning for us. The brand returns to the country that inspired its creation. After three decades of international growth and recognition, we are proud to finally share NEFÉLI with Greek consumers.”

NEFÉLI’s arrival in Greece is more than a market launch — it is a homecoming. A new chapter begins, inviting Greek consumers to experience a brand that traveled the world and now returns with stories, flavors, and a renewed connection to its roots.

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