30 Years of Mediterranean Excellence
For three decades, medbest has built its reputation on one principle: uncompromising quality. Today, that foundation supports a global presence across more than 30 countries, with trusted partnerships spanning retail and food service channels worldwide.
PLMA 2026 marks an important milestone as we celebrate 30 years of expertise in Mediterranean food production and private label development.
📌 Visit us at PLMA Amsterdam
📅 19–20 May 2026
📍 Hall 1 – Stand D48
At every stage of our journey, one idea has remained constant:
Quality is our signature. Great flavors, our passion.
This year, we bring that philosophy to life, through the innovation that has always set us apart.
Can't-Miss Innovation: A Product to Watch Closely
At this year’s PLMA, medbest highlights a product that captures this approach in its most expressive form:
NEFÉLI Green Olives & Cranberries
A distinctive combination where Mediterranean authenticity meets contemporary flavor design.
Briny Greek green olives are paired with the natural sweetness of cranberries, layered with citrus peel and warm spices, to create a balanced sweet-and-savory profile, crafted for evolving consumer tastes and premium positioning.
▪️Read more about the product here.
Following a thorough evaluation, the product has been selected by the PLMA committee to be featured at the: PLMA New Product Expo – RAI Auditorium.
As one of the exhibition’s most visited destinations, the New Product Expo brings together standout innovations shaping the future of private label.
Its selection reflects:
→ Clear product differentiation
→ Forward-thinking flavor development
→ Strong commercial and retail relevance
Positioned within this curated showcase, NEFÉLI Green Olives & Cranberries represents a category that continues to evolve through creativity and precision.
NEFÉLI Specialty: Crafted by Curiosity, Perfected by Expertise
Complementing this innovation, the NEFÉLI Specialty line reflects our long-standing commitment to creativity and category evolution.
NEFÉLI Specialty: Sweet Stories
A refined interpretation of olives, where premium varieties meet sweet elements and unexpected infusions. From Green Olives & Cranberries to Mandarin Spritz and from Mojito to Cinnamon Kalamata, this range is developed for:
- Elevated snacking occasions
- Cheese pairings and grazing concepts
- Premium retail positioning
Here, the sweetness is delicate but the creativity is bold.
NEFÉLI Specialty: Journeys
Drawing from international cuisines, this range expands the boundaries of the olive category.
Profiles such as Moroccan spice olives, Chipotle honey olives, and French curry olives are designed for consumers seeking depth, exploration, and layered taste experiences.
A collection shaped by curiosity, grounded in Mediterranean expertise.
A focused expression of authenticity
Marinated with aromatic herbs, citrus, and balanced seasoning, they deliver the optimal experience:
- Immediate usability
- Clean, recognizable flavor profiles
- Consistent everyday appeal
From garlic & parsley to lemon-infused selections, this range brings clarity and quality to familiar taste territories.
📩 Book Your Meeting
To secure dedicated time with our team during the exhibition, we encourage you to arrange a meeting in advance.
📧 Contact us at: sales@medbest.gr
Built for Private Label Success
Behind every concept lies the operational strength of medbest:
- IFS-certified production standards
- Non-GMO ingredients
- Advanced quality control systems
- Dedicated export operations
- In-house innovation and product development
- Flexible private label capabilities tailored to international markets
From initial concept to final shelf presence, medbest works closely with partners to develop products that align with market needs, consumer expectations, and long-term brand value.
Looking ahead
PLMA 2026 marks both a milestone and a continuation.
A moment to reflect on 30 years of experience, and to demonstrate how that experience translates into products that remain relevant, distinctive, and commercially meaningful.
We invite retailers, partners, and industry professionals to connect with us in Amsterdam.
