For three decades, medbest has built its reputation on one principle: uncompromising quality. Today, that foundation supports a global presence across more than 30 countries, with trusted partnerships spanning retail and food service channels worldwide.
PLMA 2026 marks an important milestone as we celebrate 30 years of expertise in Mediterranean food production and private label development.
At every stage of our journey, one idea has remained constant:
Quality is our signature. Great flavors, our passion.
This year, we bring that philosophy to life, through the innovation that has always set us apart.
At this year’s PLMA, medbest highlights a product that captures this approach in its most expressive form:
A distinctive combination where Mediterranean authenticity meets contemporary flavor design.
Briny Greek green olives are paired with the natural sweetness of cranberries, layered with citrus peel and warm spices, to create a balanced sweet-and-savory profile, crafted for evolving consumer tastes and premium positioning.
▪️Read more about the product here.
Following a thorough evaluation, the product has been selected by the PLMA committee to be featured at the: PLMA New Product Expo – RAI Auditorium.
As one of the exhibition’s most visited destinations, the New Product Expo brings together standout innovations shaping the future of private label.
Its selection reflects:
→ Clear product differentiation
→ Forward-thinking flavor development
→ Strong commercial and retail relevance
Positioned within this curated showcase, NEFÉLI Green Olives & Cranberries represents a category that continues to evolve through creativity and precision.
A refined interpretation of olives, where premium varieties meet sweet elements and unexpected infusions. From Green Olives & Cranberries to Mandarin Spritz and from Mojito to Cinnamon Kalamata, this range is developed for:
Here, the sweetness is delicate but the creativity is bold.
Drawing from international cuisines, this range expands the boundaries of the olive category.
Profiles such as Moroccan spice olives, Chipotle honey olives, and French curry olives are designed for consumers seeking depth, exploration, and layered taste experiences.
A collection shaped by curiosity, grounded in Mediterranean expertise.
Marinated with aromatic herbs, citrus, and balanced seasoning, they deliver the optimal experience:
From garlic & parsley to lemon-infused selections, this range brings clarity and quality to familiar taste territories.
To secure dedicated time with our team during the exhibition, we encourage you to arrange a meeting in advance.
Behind every concept lies the operational strength of medbest:
A moment to reflect on 30 years of experience, and to demonstrate how that experience translates into products that remain relevant, distinctive, and commercially meaningful.
We invite retailers, partners, and industry professionals to connect with us in Amsterdam.
