Innovation Unleashed: New Product Development at Medbest
Driving Innovation in Mediterranean Food At Medbest, innovation is at the core of what we do. We continuously research and develop new products to anticipate market trends, enhance quality, and introduce fresh Mediterranean flavors to the world. Our goal is not just to keep up with industry advancements but to lead the way in culinary creativity and product excellence. Our Approach to New Product Development (NPD) Medbest’s dedicated, in-house NPD team is passionate about crafting products that bring the authentic Mediterranean diet to modern consumers. Every year, we introduce exciting new offerings designed to meet evolving customer preferences. Whether it's innovative flavor combinations, improved nutritional profiles, or modern packaging solutions, our process ensures that each product is a perfect blend of tradition and innovation. What Sets Our Innovation Apart? ✅ Mediterranean Inspiration – We draw from the rich culinary heritage of the Mediterranean, incorporating authentic ingredients with a contemporary twist. ✅ Market-Driven Solutions – Our team closely monitors global food trends to develop products that align with evolving consumer needs. ✅ Cutting-Edge Packaging – We integrate modern packaging technologies to enhance product freshness, convenience, and sustainability. ✅ Uncompromising Quality – Every new product undergoes rigorous quality control and testing to...
Celebrate International Day of Happiness with Nefeli 🎉🌿
Happiness is often found in the simple joys of life, and one of the easiest ways to find joy is through food. On March 20, as we celebrate the International Day of Happiness, we invite you to indulge in the delightful flavors of Mediterranean cuisine with Nefeli’s premium range of products. Food has a remarkable ability to bring people together, lift our spirits, and create lasting memories. And when it’s made from the finest ingredients and prepared with care, it can turn any moment into one of happiness. This #InternationalDayofHappiness, treat yourself to a celebration of flavor with these carefully curated Nefeli products that will elevate your meals and inspire joy. Buffalo Blue Olives 🧀💙🫒 Start your celebration with a burst of bold, unique flavor from our Buffalo Blue Olives. These olives are marinated to perfection, offering a rich, tangy taste that’s guaranteed to put a smile on your face. Ideal as an appetizer, snack, or a complement to your favorite Mediterranean dishes, they’re perfect for sharing during happy moments. Mojito Olives 🍸🫒 Add a fun twist to your day with our Mojito Olives—a zesty, refreshing snack that combines the boldness of olives with the bright flavors of mint and...
Medbest Sustainability Strategy: A Commitment to a Greener Future
At Medbest, sustainability isn’t just a goal—it’s an integral part of who we are. Guided by our core values of integrity, responsibility, and transparency, we continuously work to reduce our ecological footprint, support communities, and uphold ethical business practices. Our Threefold Approach to Sustainability 🌍 Reducing Our Ecological Footprint - We are committed to minimizing our environmental impact through sustainable practices and strategic partnerships: Sourcing Responsibly: We procure most of our ingredients from local farmers who follow responsible farming methods. Reducing Emissions: Since 2023, we have achieved zero Scope 2 GHG emissions by sourcing renewable electricity through Guarantees of Origin, with annual verification via ISO 14064. Recycling Initiatives: Our strategic partners actively collaborate with recycling companies to ensure responsible disposal of carton, plastic, glass, and tins. 🤝 Social Responsibility: Giving Back to Our Community - Sustainability is about people as much as it is about the planet. Medbest actively supports communities through meaningful initiatives: SOS Children’s Villages: Since 2021, we provide targeted assistance to meet the organization's evolving needs. Race for the Cure: Our team participates annually in Greece’s largest social sports event, advocating for breast cancer awareness and survivor support. Fighting Food Waste: Through our partnership...
Discover the Bold Flavors of Nefeli Vegetable Bruschetta
Looking for a simple way to add Mediterranean flair to your meals? Meet Nefeli Vegetable Bruschetta—a vibrant blend of eggplant, semi-dried tomatoes, green olives, red peppers, and more, all brought together with smooth sunflower oil for a perfectly balanced, savory delight. A Mediterranean Classic, Reinvented Inspired by traditional flavors, our Vegetable Bruschetta delivers a rich, textured bite packed with sun-kissed ingredients. Whether you're preparing an elegant appetizer or looking for a quick, flavorful addition to your dishes, this antipasto is a game-changer. How to Enjoy It? ✅ On Toasted Bread – A classic pairing for an instant gourmet bite ✅ As a Savory Topping – Enhance pizzas, pasta, or grilled proteins ✅ Mixed into Dips & Spreads – Elevate hummus, yogurt dips, or cream cheese ✅ In Sandwiches & Wraps – A delicious way to add depth and richness Perfect Pairings 🍷 Wine: Pair with a medium-bodied Chianti or a crisp Sauvignon Blanc to complement the rich, tangy flavors. 🍺 Beer: A Belgian Saison or a Hefeweizen brings out the earthy notes while adding a refreshing contrast. 🧀 Cheese: Try it with creamy goat cheese, Manchego, or aged Parmesan for a perfect balance of flavors. 🥩 Charcuterie: Serve alongside prosciutto,...
Join Medbest at IFE 2025 – Elevate Your Business with Mediterranean Excellence!
📅 Mark Your Calendar: 17–19 March 2025 🧭 Where: ExCeL London, UK 📍🏢 Find Us: Stand 1110h Medbest is excited to showcase our premium Mediterranean products at IFE 2025, the UK’s leading food and drink trade event. Designed for restaurants, hotels, and catering services, retailers & wholesalers, our high-quality offerings bring authentic flavors, versatility, and convenience to the HoReCa & Retail sectors. Discover Our HoReCa-Ready Products 🌿 Plain Greek Olives Authentic & Naturally Delicious: Traditional Greek olives, perfect for salads, mezze platters, or cooking. 🍋 Marinated Olives Bold Flavors: Infused with herbs, citrus, and spices for a gourmet touch. Ready-to-Serve: Pre-seasoned for quick and easy use. Versatile Appeal: Ideal for appetizers, charcuterie boards, and Mediterranean dishes. 🍸 Cocktail Olives (Including Our New Mojito Olives!) Innovative & Trendy: Fun flavors like Mojito, Bloody Mary, and Sangria add flair. Perfect for Pairing: Designed to complement cocktails or enhance grazing boards. Eye-Catching Appeal: Vibrant colors and flavors make them stand out. 🥗 Antipasti & Appetizers Mediterranean Classics: A selection of roasted peppers, artichokes, and sun-dried tomatoes to elevate any dish. Perfect for Entertaining: Ready-to-serve solutions for gourmet dining experiences. 🥖 Savory Spreads & Tapenades Gourmet Convenience: Rich,...
Experience the Refreshing Twist of Nefeli Mojito Olives
Are you ready to take your taste buds on a refreshing journey? Meet Nefeli Mojito Olives, the perfect fusion of Mediterranean tradition and the lively spirit of the classic cocktail - with zero guilt. These zesty, minty, and utterly delicious olives are here to add a bold twist to your snacking routine and elevate your meals with their vibrant flavor. The Story Behind Nefeli Mojito Olives Inspired by the iconic cocktail, Nefeli Mojito Olives offer a unique combination of flavors that transport you to a breezy Mediterranean summer. Carefully crafted with pitted green olives, zesty lemon juice, fresh spearmint, and a hint of sea salt, these olives bring a refreshing burst of citrus and mint in every bite. Perfectly balanced with a touch of sweetness, this innovative recipe transforms a classic ingredient into an unforgettable taste experience. Why Choose Nefeli Mojito Olives? A Refreshing Twist: The combination of lemon and spearmint creates a light, tangy, and minty flavor profile reminiscent of your favorite summer cocktail. Versatile and Delicious: Whether you're snacking straight from the jar or adding them to a dish, these olives bring excitement to any occasion. Pair them with cheeses, toss...
