Driving Innovation in Mediterranean Food

At Medbest, innovation is at the core of what we do. We continuously research and develop new products to anticipate market trends, enhance quality, and introduce fresh Mediterranean flavors to the world. Our goal is not just to keep up with industry advancements but to lead the way in culinary creativity and product excellence.

Our Approach to New Product Development (NPD)

Medbest’s dedicated, in-house NPD team is passionate about crafting products that bring the authentic Mediterranean diet to modern consumers. Every year, we introduce exciting new offerings designed to meet evolving customer preferences. Whether it’s innovative flavor combinations, improved nutritional profiles, or modern packaging solutions, our process ensures that each product is a perfect blend of tradition and innovation.

Green olives with cranberries & raisins in a honey vinaigrette (Sweet olive mix)

What Sets Our Innovation Apart?

✅ Mediterranean Inspiration – We draw from the rich culinary heritage of the Mediterranean, incorporating authentic ingredients with a contemporary twist.
✅ Market-Driven Solutions – Our team closely monitors global food trends to develop products that align with evolving consumer needs.
✅ Cutting-Edge Packaging – We integrate modern packaging technologies to enhance product freshness, convenience, and sustainability.
✅ Uncompromising Quality – Every new product undergoes rigorous quality control and testing to ensure premium taste, texture, and consistency.

Shaping the Future of Mediterranean Cuisine

From innovative antipasti selections to trend-driven olive varieties and delicious specialty spreads, Medbest continues to redefine what Mediterranean food can be. We believe that the future of food lies in #creativity, #adaptability, and a #commitment to #excellence—values that drive every step of our New Product Development process.

🔗 Stay ahead of the trends with Medbest’s latest innovations. Contact us to explore our newest product offerings

New product Development at Medbest rising

A creamy, citrus-infused cheesecake with the rich sweetness of Nefeli Fig & Orange Spread – the perfect Mediterranean dessert!

Looking for a dessert that’s both elegant and easy to make?

Our Fig & Orange Cheesecake combines the creamy richness of cheesecake with the sweet, citrusy flavors of Nefeli Aegean Fig & Orange Spread – a perfect treat for any occasion!

👉 Check out the full recipe below  and bring a touch of sweetness to your table! Plus, don’t forget to explore our fun “Did You Know?” facts—because every bite of this cheesecake comes with a story. 🍊📖💡

Get ready to indulge in the perfect blend of creamy, citrusy, and fig-filled goodness! 🍯🍊🥄

Happiness is often found in the simple joys of life, and one of the easiest ways to find joy is through food.

On March 20, as we celebrate the International Day of Happiness, we invite you to indulge in the delightful flavors of Mediterranean cuisine with Nefeli’s premium range of products.

Food has a remarkable ability to bring people together, lift our spirits, and create lasting memories. And when it’s made from the finest ingredients and prepared with care, it can turn any moment into one of happiness.

This #InternationalDayofHappiness, treat yourself to a celebration of flavor with these carefully curated Nefeli products that will elevate your meals and inspire joy.

Buffalo Blue Olives 🧀💙🫒

Start your celebration with a burst of bold, unique flavor from our Buffalo Blue Olives. These olives are marinated to perfection, offering a rich, tangy taste that’s guaranteed to put a smile on your face. Ideal as an appetizer, snack, or a complement to your favorite Mediterranean dishes, they’re perfect for sharing during happy moments.

Mojito Olives 🍸🫒

Add a fun twist to your day with our Mojito Olives—a zesty, refreshing snack that combines the boldness of olives with the bright flavors of mint and lime. Whether you’re enjoying a sunny afternoon or celebrating with friends, these olives are sure to bring a refreshing touch to your festivities.

Moroccan Spice Olives 🌶🫒

Transport your taste buds to the vibrant streets of Morocco with our Moroccan Spice Olives. Infused with aromatic spices, these olives are perfect for anyone who loves a bold, flavorful kick. They’re a great way to spice up any gathering and bring happiness with every bite.

Mandarin Spritz Olives 🍊🫒

For a touch of citrusy sweetness, try our Mandarin Spritz Olives. These uniquely flavored olives combine the tartness of mandarins with the richness of olives, creating a delightful balance of sweet and savory. Perfect for a light snack or a refreshing addition to your next meal.

Sweet Olive Mix 🍇🫒

Sweeten your day with our Sweet Olive Mix, which features a carefully selected blend of olives and fruits, creating a delightful, balanced flavor. It’s the perfect combination of sweet, tangy, and savory that will bring joy to every bite.

Lemon & Feta Olive Salad 🍋🧀

What’s better than the bright and zesty flavors of lemon paired with the creamy, savory notes of feta cheese? Our Lemon & Feta Olive Salad is a refreshing, easy-to-serve dish that will brighten any table and bring smiles all around.

Medbest antipasti platter

Caponata Salad 🍆🌿

Celebrate happiness with a Mediterranean classic—Caponata Salad. This rich, flavorful dish is made with roasted vegetables and olive oil, bringing together the earthy, tangy, and slightly sweet elements that are sure to elevate any meal.

Sweet n’ Spicy Red Peppers Stuffed with Feta Cheese 🌶🧀

For a sweet and spicy treat, try our Sweet n’ Spicy Red Peppers Stuffed with Feta Cheese. This bold and flavorful snack combines the natural sweetness of red peppers with the creamy tang of feta cheese, creating a unique experience of taste that will bring happiness to any occasion.

Kalamata & Sundried Tomato Spread 🍅🫒

Bring your spread game to the next level with our Kalamata & Sundried Tomato Spread. This savory, rich spread is perfect for crackers, bread, or even as a topping for grilled meats. It’s a versatile product that’ll enhance any meal and make every bite a happy one.

Aegean Spicy Fig Spread 🍯🌶

Sweet and spicy come together beautifully in our Aegean Spicy Fig Spread. The natural sweetness of figs is complemented by a kick of spice, making it an unforgettable addition to cheese platters, sandwiches, or desserts.

Greek Wild Thyme Honey 🍯🌿

End your celebration with a sweet note by drizzling our Greek Wild Thyme Honey over your favorite dishes or desserts. This rich, aromatic honey adds a touch of Mediterranean luxury to any occasion.

Balsamic Cream with Fig 🍇🍯

Elevate your dishes with the luxurious flavor of our Balsamic Cream with Fig. Perfect for drizzling over salads, grilled meats, or cheeses, this product brings a harmonious balance of sweet and tangy that enhances every bite.

Balsamic Vinegar with Honey 🍯🍇

Finally, add a touch of gourmet elegance with our Balsamic Vinegar with Honey. It’s a versatile product that pairs beautifully with salads, roasted vegetables, or as a finishing touch to your favorite dishes.

On this International Day of Happiness, we encourage you to savor the Mediterranean flavors of Nefeli and share those moments of joy with family, friends, or simply in the comfort of your own home.

With Nefeli, happiness is just a bite away!

At Medbest, sustainability isn’t just a goal—it’s an integral part of who we are.

Guided by our core values of integrity, responsibility, and transparency, we continuously work to reduce our ecological footprint, support communities, and uphold ethical business practices.

Our Threefold Approach to Sustainability

medbest sustainability strategic principles

 

medbest sustainability - ecological footprint🌍 Reducing Our Ecological Footprint – We are committed to minimizing our environmental impact through sustainable practices and strategic partnerships:

Sourcing Responsibly: We procure most of our ingredients from local farmers who follow responsible farming methods.

Reducing Emissions: Since 2023, we have achieved zero Scope 2 GHG emissions by sourcing renewable electricity through Guarantees of Origin, with annual verification via ISO 14064.

Recycling Initiatives: Our strategic partners actively collaborate with recycling companies to ensure responsible disposal of carton, plastic, glass, and tins.

 

 

medbest sustainability - social responsibility🤝 Social Responsibility: Giving Back to Our Community – Sustainability is about people as much as it is about the planet. Medbest actively supports communities through meaningful initiatives:

SOS Children’s Villages: Since 2021, we provide targeted assistance to meet the organization’s evolving needs.

Race for the Cure: Our team participates annually in Greece’s largest social sports event, advocating for breast cancer awareness and survivor support.

Fighting Food Waste: Through our partnership with Boroume (“We Can”), we donate food to soup kitchens and other organizations supporting those in need.

Employee Well-Being: Initiatives like Brunch Fridays foster a happy, healthy workplace culture.

 

 

medbest sustainability - ethical governance⚖️ Ethical Governance: Integrity at Our Core – Transparent and ethical business practices are the foundation of Medbest. We uphold the highest standards of honesty, accountability, and food safety to ensure our processes meet global regulatory requirements. Key policies include:

Code of Conduct, Human Rights & Ethics Policies, Anti-Bribery & Corruption Measures, Whistleblowing & Harassment Prevention Policies, including reporting a misconduct safely and securely.

 

By integrating sustainability into every aspect of our operations, Medbest is dedicated to making a lasting impact—on our industry, our communities, and our planet.

 

👉 Learn more about our commitment to sustainability: Visit our Sustainability Strategy & Sustainable Development pages.

 

 

Looking for a simple way to add Mediterranean flair to your meals?

Meet Nefeli Vegetable Bruschetta—a vibrant blend of eggplant, semi-dried tomatoes, green olives, red peppers, and more, all brought together with smooth sunflower oil for a perfectly balanced, savory delight.

A Mediterranean Classic, Reinvented

Inspired by traditional flavors, our Vegetable Bruschetta delivers a rich, textured bite packed with sun-kissed ingredients. Whether you’re preparing an elegant appetizer or looking for a quick, flavorful addition to your dishes, this antipasto is a game-changer.

How to Enjoy It?

✅ On Toasted Bread – A classic pairing for an instant gourmet bite

Nefeli Vegetable bruschetta in 215ml glass jar

✅ As a Savory Topping – Enhance pizzas, pasta, or grilled proteins
✅ Mixed into Dips & Spreads – Elevate hummus, yogurt dips, or cream cheese
✅ In Sandwiches & Wraps – A delicious way to add depth and richness

Perfect Pairings

🍷 Wine: Pair with a medium-bodied Chianti or a crisp Sauvignon Blanc to complement the rich, tangy flavors.
🍺 Beer: A Belgian Saison or a Hefeweizen brings out the earthy notes while adding a refreshing contrast.
🧀 Cheese: Try it with creamy goat cheese, Manchego, or aged Parmesan for a perfect balance of flavors.
🥩 Charcuterie: Serve alongside prosciutto, chorizo, or soppressata for an irresistible Mediterranean platter.

 

Nefeli Vegetable Bruschetta served

 

Why Choose Nefeli Vegetable Bruschetta?

✔️ Authentic Mediterranean Ingredients
✔️ Perfectly Balanced Flavors – A mix of smoky, tangy, and sweet notes
✔️ Versatile & Ready-to-Use – Elevates everyday meals with minimal effort

Take your culinary creativity to the next level with Nefeli Vegetable Bruschetta—because great food starts with great ingredients.

📅 Mark Your Calendar: 17–19 March 2025
🧭 Where: ExCeL London, UK
📍🏢 Find Us: Stand 1110h

 

Medbest is excited to showcase our premium Mediterranean products at IFE 2025, the UK’s leading food and drink trade event.

Designed for restaurants, hotels, and catering services, retailers & wholesalers, our high-quality offerings bring authentic flavors, versatility, and convenience to the HoReCa & Retail sectors.

 

Discover Our HoReCa-Ready Products

🌿 Plain Greek Olives

 

🍋 Marinated Olives

 

🍸 Cocktail Olives (Including Our New Mojito Olives!)

 

🥗 Antipasti & Appetizers

 

Nefeli antipasti & olive platter medbest

🥖 Savory Spreads & Tapenades

 

🍯 Sweet Spreads

 

🫒 Stuffed Olives

 

🔥 Specialty Olives (Including Our New French Curry Olives!)

 

🫒 Extra Virgin Olive Oil (EVOO)

 

Let’s Connect at IFE 2025!

💌 Book Your Meeting: Ensure a one-on-one discussion with our team at sales@medbest.gr.

 

Discover how Medbest can help your business thrive with authentic Mediterranean flavors.

 

Are you interested?

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