At medbest, social responsibility is not defined by visibility, but by consistency.

Each year, as part of our long-standing relationship with SOS Children’s Villages Greece, we begin with a simple question: What do you need most right now? The answer guides our actions. Rather than following a fixed program, we choose to respond to real, current needs, thoughtfully and with respect.

In 2025, that dialogue pointed to a clear priority: emergency preparedness.

To support this need, medbest donated three automated external defibrillators (AEDs) to SOS Children’s Villages in Ilioupoli, Vari, and Thrace. The equipment will help strengthen safety across the facilities, supporting children, caregivers, employees, and visitors. In Thrace, the defibrillator will also serve the SOS Day Care Center for People with Disabilities, extending its benefit beyond the Children’s Village itself.

As noted by Akrivi Andreou, General Manager at medbest:
“Meaningful social contribution is not about visibility, but about consistency. By maintaining an open dialogue with SOS Children’s Villages every year, we are able to support initiatives that truly make a difference.”
Commenting on the initiative, Lina Vaianou, Director of Fundraising at SOS Children’s Villages Greece, stated:
“Our collaboration with medbest shows how consistency and care can make a real difference. The emergency heart devices they donate enhance the safety of children, staff and visitors at SOS Children’s Villages in Vari and Thrace, as well as at our central offices in Ilioupoli, providing essential support to our structures. We sincerely thank them for their trust and long-term commitment to our work.”

A partnership shaped over time

Our cooperation with SOS Children’s Villages is renewed every year and built on trust.

We do not approach it as a campaign, but as a relationship: one that evolves through open communication and mutual understanding. By listening first and acting second, we aim to offer support that is relevant, useful, and grounded in reality.

This approach reflects how we understand responsibility more broadly: as a long-term commitment shaped by trust, transparency, and respect.

By maintaining open dialogue and acting with intention, we aim to contribute in ways that are steady, relevant, and grounded in reality.

Donation prepared by medbest for SOS Children’s Villages before delivery

Values that extend beyond food

While medbest is known for bringing Mediterranean products to tables around the world, our vision goes further.

We believe the Mediterranean diet should be accessible, meaningful, and rooted in quality: not only in ingredients, but in the way business is conducted.

Our work is guided by a commitment to integrity toward our partners and employees, continuous improvement in quality and innovation, and an active role in supporting the communities around us.

Social contribution is not separate from our business activity; it is part of how we define responsibility.

Moving forward with purpose

As we look ahead, with 30 years of activity in 2026, we remain focused on steady progress rather than milestones alone.

Actions like this year’s donation are part of a broader, ongoing effort to contribute where it matters, without excess emphasis or expectation.

We sincerely thank the teams at SOS Children’s Villages for their trust and for the vital work they carry out every day.

We are grateful for the opportunity to support their mission and committed to continuing this cooperation in the years to come.

medbest is proud to announce our participation in GULFOOD 2026, the world’s leading global platform for food innovation, trade, and inspiration.

📅 26–30 January 2026

📍 Dubai Exhibition Centre

🏢 South Halls – Hall 3

⇒ Greek Pavilion

📌 Stand No: A-68

QR code linking to Medbest exhibitor profile at Gulfood 2026

💢 Important Update for 2026
For the first time in GULFOOD’s history, the exhibition will take place across two venues:

  • Dubai World Trade Center (DWTC)
  • Dubai Expo City
 
👉 You can find Medbest exclusively at Dubai Exhibition Centre, in the South Halls – Hall 3, within the Greek Pavilion.

You are invited

We warmly invite you to visit our stand and experience the authentic flavors and consistent quality that define Nefeli, our premium Mediterranean brand.
Meet our team, explore our product range, and discuss tailor-made solutions and partnership opportunities designed for international retail and foodservice markets.

🌿 Featured Nefeli Products at GULFOOD 2026

NEFÉLI Dolmas – Vine Leaves Stuffed with Rice

Dolmas (Greek vine leaves stuffed with rice) photo

Delicately hand-rolled and full of character, Nefeli Dolmas capture the essence of Mediterranean comfort food.

Tender vine leaves embrace a fragrant filling of cooked rice, enhanced with aromatic herbs and spices such as dill, mint, and black pepper, all brought together with carefully selected ingredients.

Perfect as a refined appetizer, a mezze centerpiece, or a ready-to-serve delicacy, Nefeli Dolmas deliver authentic flavor in every bite.

✨ Taste them at our stand and experience Mediterranean tradition, ready to enjoy.

NEFÉLI Kalamata Olives

Celebrated for their deep, distinctive taste and smooth, fleshy texture, Nefeli Kalamata olives are a timeless expression of Greek olive craftsmanship. Naturally rich and perfectly balanced, they are ideal for gourmet recipes, fresh salads, or premium snacking.

A staple of Mediterranean cuisine and a favorite among discerning consumers, these olives offer reliability, authenticity, and unmistakable flavor.

✨ A true classic, proudly showcased at GULFOOD 2026.

Nefeli Kalamata olives whole in 300ml glass jar

NEFÉLI Specialty Olives – Where Creativity Meets the Mediterranean

Designed to surprise and inspire, Nefeli Specialty Olives bring bold flavor combinations and modern twists to the olive category. Each variety is carefully crafted to elevate everyday moments and premium occasions alike.

✨ Barbeque Olives
✨ Cinnamon Kalamata Olives
✨ French Curry Olives
✨ Moroccan Spice Olives
✨ Sweet Olive Mix
✨ Mandarin Spritz Olives
✨ Mojito Olives
✨ Sangria Olives

From aromatic spices to playful profiles, these creations add excitement and versatility to menus and shelves, appealing to a wide range of consumers.

✨ Discover how Mediterranean tradition can be reimagined—only at our stand.

📩 Book Your Meeting

To secure dedicated time with our team during the exhibition, we encourage you to arrange a meeting in advance.

📧 Contact us at: sales@medbest.gr
At GULFOOD 2026, Medbest brings the Mediterranean closer than ever—through quality, innovation, and flavors that stand out.
 
We look forward to welcoming you in Dubai Expo City and sharing what makes Nefeli a trusted premium choice worldwide.
 

✨ See you at GULFOOD 2026!

📍 Dubai Exhibition Centre → Greek Pavilion → South Halls → Hall 3 → Stand A-68
 

Let’s make this GULFOOD unforgettable — together.

 

After more than three decades of international success, NEFÉLI begins a new chapter — at home. For the first time since its creation in 1998, the award-winning Mediterranean brand is officially available in Greece.

Inspired by Greek mythology and rooted in the rich culinary traditions of the Mediterranean, NEFÉLI was born in Greece but quickly found its audience far beyond its borders. Over the years, the brand has traveled across four continents, building a strong global presence and earning international recognition for its quality, creativity, and authentic flavors.

Today, NEFÉLI returns to its country of origin through a strategic partnership with Karoulias / IMA, one of Greece’s most established and respected distribution companies. This collaboration marks an important milestone for the brand, reconnecting it with the market

A Mediterranean Brand with Global Recognition

NEFÉLI represents a contemporary expression of Greek gastronomy — combining premium raw materials, carefully crafted recipes, and a constant pursuit of excellence. The brand is currently present in more than 35 countries and has been distinguished in leading international taste competitions, earning multiple awards for both classic and innovative olive recipes.

These distinctions reflect NEFÉLI’s commitment to consistent quality, bold flavor combinations, and a modern approach to Mediterranean food culture.

The NEFÉLI Selection Now Available in Greece

Greek consumers can now discover a curated selection of NEFÉLI products, including:

Each product is designed to balance tradition with creativity, offering familiar tastes alongside unexpected flavor experiences.

A Meaningful Homecoming

Reflecting on the brand’s return to Greece, Konstantinos Marianos, Founder & CEO of medbest, shares:

“Introducing NEFÉLI to the Greek market carries deep emotional and symbolic meaning for us. The brand returns to the country that inspired its creation. After three decades of international growth and recognition, we are proud to finally share NEFÉLI with Greek consumers.”

NEFÉLI’s arrival in Greece is more than a market launch — it is a homecoming. A new chapter begins, inviting Greek consumers to experience a brand that traveled the world and now returns with stories, flavors, and a renewed connection to its roots.

In the Mediterranean, salads are never an afterthought.

They sit at the center of the table, shared slowly, scooped generously, and revisited again and again between bites, conversations, and glasses raised.

With Neféli Salads, this everyday ritual is reimagined through the lens of refined antipasti. This new sub-line expands the Neféli Antipasti world into spoonable, textured, ready-to-serve compositions, rich in vegetables, layered with olives, herbs, and gentle spice, and designed for modern grazing and sharing moments.

Each recipe feels familiar yet thoughtfully composed: bold enough to stand on its own, balanced enough to pair effortlessly with breads, cheeses, grilled vegetables, or simple proteins. The result is a range that brings color, freshness, and depth to the table, without preparation, without compromise.

The Collection

This is where the story begins: with olives.

Green and Kalamata olives form the backbone of this blend, joined by red peppers, capers, garlic, and oregano.

The profile is aromatic and savory, with a natural richness that recalls sunlit tables, warm bread, and simple ingredients treated with respect.

Spoon it over toasted bread, serve it alongside cheeses, or let it anchor an antipasti spread. It’s a classic Mediterranean idea, refined into a ready-to-enjoy format.

Hearty, generous, and full of texture, the Farmer’s Olive Salad feels like something discovered at a well-stocked deli counter.

A mix of diced and wedged olives is layered with cauliflower, carrots, celery, and pepperoncini, finished with herbs, garlic flakes, and subtle spice. Every bite delivers contrast, soft and crisp, briny and fresh, creating a salad that’s deeply satisfying and endlessly versatile.

It’s the kind of dish that belongs in the middle of the table, meant to be shared, revisited, and remembered.

Bold, vibrant, and unapologetically lively, Neféli Giardiniera brings energy to the antipasti experience.

Crunchy vegetables meet pickled garlic, jalapeño, and pepperoncini, balanced with herbs and a gentle heat that builds without overpowering.

Bright in color and expressive in flavor, it’s designed to cut through richer dishes, add excitement to sandwiches, or bring contrast to composed boards.

This is the accent piece: the one that sparks curiosity and keeps the table dynamic.

A New Way to Serve Mediterranean Flavor

Neféli Salads reflect how people eat today: informally, visually, and socially.

They answer the demand for premium, ready-to-serve products that feel generous, fresh, and thoughtfully made. Perfect for mezze tables, deli counters, foodservice, and elevated retail shelves.

More than salads, they are composed antipasti, designed to be shared, styled, and savored.

Because at the Neféli table, flavor is never rushed, and every dish has a story to tell.

Every product has a journey. For NEFÉLI Organic Grilled Olives, that journey began with organically grown olives, carefully tended and selected for their natural character — and it recently reached one of the world’s most important food stages.

Organic Grilled Olives Pitted 300ml
At ANUGA, the global meeting point for food innovation, NEFÉLI Organic Grilled Olives were selected for the ANUGA Taste Innovation Show, a curated showcase celebrating products that bring something truly distinctive to the table.
 

What sets them apart is simplicity done right. Gently grilled to unlock natural smoky notes, these olives offer warmth, depth, and a refined Mediterranean expression — without overpowering the raw material. It’s a flavor shaped by respect: for the olive, for the process, and for the people who know when less is more.

The product’s recognition at ANUGA is not just about innovation; it’s about intention. About creating organic antipasti that feel honest, contemporary, and relevant to how people eat today, whether shared around a table or discovered on a global shelf.

The product’s recognition at ANUGA is not just about innovation; it’s about intention.
 
About delivering organic food that feel honest, contemporary, and relevant to how people eat today, whether shared around a table or discovered on a global shelf.

Being featured at the ANUGA 2025 Taste Innovation Show is a milestone for NEFÉLI, and a reminder that thoughtful craftsmanship still resonates, even on the world’s biggest stage.

The Neféli line has always been about creativity and discovery – taking Greece’s finest olives and reimagining them through global inspiration.

Neféli Chipotle Honey Olives unite Greek olive craftsmanship with the distinct smoky spice of chipotle. The recipe includes a chipotle-honey blend, but the flavor expression is driven by bold smokiness and mild spice rather than sweetness – a gourmet profile made for adventurous palates.

A Flavor Story Rooted in Discovery

🌿 From Greece to Latin America

The base is unmistakably Greek: plump, juicy olives harvested from sunlit groves. To this, Neféli adds chipotle – smoke-dried jalapeños, prized for their earthy warmth and depth of flavor.

🔥 The Harmony of Contrast

The smokiness of chipotle meets the natural olive tang, enhanced with a chipotle-honey spice blend that layers garlic, herbs, and a touch of honey into the recipe. While the honey is not tasted, it is part of the crafted mix that gives the olives their character.

🌍 An Inspired Fusion

This union of Greek tradition and global spice inspiration reflects the Neféli philosophy: to celebrate authenticity while embracing bold, unexpected journeys of taste.

A rustic earthenware bowl of Neféli Chipotle Honey Olives by medbest, featuring pitted Greek green olives with red pepper strips and jalapeño strips, held in hand on a colorful bohemian table setting.
Nefeli Chipotle Honey olives in 300ml glass jar

Flavor Profile & Texture

  • Texture: Tender and juicy, with a supple bite that makes them perfect for snacking or pairing.

 

  • Taste: A layered journey – smoky first impression, followed by gentle heat and savory depth from the chipotle-honey spice blend. The honey itself is not pronounced on the palate.

 

  • Aftertaste: Lingering warmth with earthy smoke, leaving you wanting another taste.

Serving Suggestions

🧀 Cheese & Meze Platters: Pair with creamy or aged cheeses to balance the smoky spice and highlight the chipotle-honey seasoning.

🥩 Grilled & Roasted Dishes: Serve with BBQ meats, roasted vegetables, or alongside flame-grilled fish.

🌮 Global Fusion: Fold into tacos, grain bowls, or roasted corn salads for a cross-cultural twist.

🍸 Tapas & Cocktails: Add to smoky cocktails or offer as a bold tapa with fresh bread.

🍕 Creative Cooking: Chop into marinades, sauces, or use as a smoky garnish for flatbreads and pizza.

Perfect For

→ Adventurous food lovers seeking bold, smoky flavors beyond the ordinary.

→ Hosts and chefs wanting to surprise guests with a gourmet conversation starter built on a chipotle-honey spice blend.

→ Retailers and delis offering unique, story-driven specialty foods that highlight innovation within the Neféli line.

Rustic bowl of Neféli Chipotle Honey Olives by medbest, featuring pitted Greek green olives with red pepper and jalapeño strips in a chipotle-honey spice mix, served on a colorful Mediterranean-Latin inspired table.
Why Choose Neféli Chipotle Honey Olives

 

Part of the premium Neféli line, these olives showcase how Mediterranean tradition can embrace global inspiration. Crafted with a distinctive chipotle-honey spice blend, they deliver a profile that is bold, smoky, and mildly spicy — a taste that stands out without sweetness.

By uniting Greek olive craftsmanship with the distinct smoky spice of chipotle, Neféli Chipotle Honey Olives embody the brand’s spirit of creativity and discovery, offering an olive that tells a story and elevates every table.

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