This October, medbest returns to SIAL Paris, bringing three decades of Mediterranean food expertise, product development and international market experience to one of the world’s leading food exhibitions.
2026 is a milestone year for us.
For 30 years, we have been taking Mediterranean flavors beyond borders — developing products that combine authenticity with the needs of modern retail, food service and international consumers.
Today, medbest products travel to more than 30 countries worldwide.
And from 17–21 October, our next meeting point is Paris.
Markets change. Tastes evolve. Categories move forward.
Our starting point remains the same: Mediterranean food, approached with quality, curiosity and commercial understanding.
From Greek olives and antipasti to spreads, Mediterranean specialties and extra virgin olive oil, our portfolio reflects both where we come from and where food culture is going next.
That means staying true to familiar ingredients and traditions, while also developing new combinations, formats and eating occasions for today’s international markets.
Over the years, this international journey has also been consistently recognized through the Greek Exports Awards, where medbest has received distinctions year after year for its export performance and innovation.
At medbest, innovation often begins with one simple question:
What else could this become?
That thinking has led to concepts that bring together Mediterranean ingredients with contemporary taste profiles, global inspiration and new usage occasions.
From fruit-infused and cocktail-inspired olives to globally influenced marinades and specialty spreads, our focus is not innovation for novelty’s sake.
It is innovation designed to create relevance, differentiation and commercial value.
NEFÉLI brings a contemporary perspective to Mediterranean food through a diverse portfolio of olives, antipasti, spreads, olive oils and Mediterranean specialties.
Across categories, the same philosophy applies: familiar Mediterranean ingredients, carefully developed to combine quality, versatility and relevance for today’s eating occasions.
From everyday Mediterranean staples to more distinctive propositions, NEFÉLI is designed to offer both recognition and discovery — products that feel rooted in the Mediterranean, while responding to evolving tastes, formats and consumption habits.
One of the clearest expressions of this approach can be found in the olive category. Here, NEFÉLI moves beyond traditional flavor profiles to explore unexpected pairings, international inspiration and new occasions for consumption.
▪️Sweet Stories combines premium olives with fruit, spice and delicate sweetness, creating concepts for grazing, cheese pairings and elevated snacking.
▪️Journeys takes inspiration from international cuisines, with flavor profiles such as Moroccan Spice, Chipotle Honey and French Curry.
▪️Marinades reinterpret familiar Mediterranean combinations through herbs, citrus, garlic and carefully balanced seasoning.
This approach has also earned international recognition, with NEFÉLI products receiving Gold, Platinum and Silver distinctions in international taste competitions across Europe, the Middle East and Asia.
These ranges reflect some of the strongest expressions of the broader NEFÉLI philosophy.
Across olives, antipasti, spreads, olive oils and Mediterranean specialties, the objective remains the same: to respect Mediterranean roots while continuously finding new ways to make them relevant.
Behind every product is the ability to develop, test, produce and deliver it consistently.
medbest combines in-house Innovation & Product Development, Quality Assurance, production expertise, packaging development and dedicated export operations to support both established products and new concepts.
Our experience across more than 30 international markets allows us to adapt to different consumer preferences, retail environments and commercial needs.
Alongside our branded portfolio, we also work with international partners on tailored product development and selected private label projects, adapting recipes, formats and packaging to specific market needs where required.
Throughout our 30-year journey, quality has remained the foundation behind every market, product and partnership.
Our operations are supported by:
▪️IFS-certified production standards
▪️Advanced quality control systems
▪️Non-GMO ingredients
▪️Dedicated Quality Assurance
▪️In-house Innovation & Product Development
▪️Experienced export operations
This commitment extends beyond product quality to the way we operate, reflected in our EcoVadis Silver sustainability rating, placing medbest among the Top 15% of assessed companies.
Our philosophy remains:
Quality is our signature. Great flavors, our passion.
SIAL brings together different markets, food cultures and ideas about what comes next.
For medbest, it is the right place to share both our Mediterranean roots and the way we continue to evolve them.
Whether you are looking for:
we would be happy to meet you in Paris.
If you would like dedicated time with the medbest team during the exhibition, we recommend arranging your meeting in advance.
Thirty years ago, medbest began with Mediterranean food and an ambition to take it further.
Three decades later, the markets are broader, the portfolio is richer and the ideas keep evolving.
SIAL Paris 2026
17–21 October
Hall 1 – Stand 1 E109
At medbest, sustainability is an ongoing journey—one shaped by responsibility, collaboration and a commitment to continuous improvement. We are proud to announce that medbest has once again been awarded the EcoVadis Silver Medal, following a 5% improvement in our overall performance compared to 2025.
This distinction places medbest among the top 15% of companies assessed by EcoVadis globally over the past 12 months, marking another important step forward in our sustainability journey.
EcoVadis is a globally recognized sustainability assessment platform that evaluates companies across four key areas: Environment, Labor & Human Rights, Ethics and Sustainable Procurement.
The 2026 EcoVadis sustainability assessment also highlights medbest’s strong performance among companies operating within our industry.
medbest ranked:
📈 in the top 9% overall
📈 in the top 7% for Sustainable Procurement
📈 in the top 8% for Ethics
📈 in the top 16% for Labor & Human Rights
📈 in the top 17% for Environment
These results reflect the steady progress we are making as we continue to integrate responsible practices into our policies, processes and everyday operations.
Compared with the previous year, medbest achieved:
We also maintained our performance in Labor & Human Rights, with a score of 70, and Sustainable Procurement, with a score of 75 – demonstrating the consistency of our approach across all areas assessed by EcoVadis.
Behind this progress lies a year of structured and focused work.
Behind this progress lies a year of structured and focused work. We strengthened our policies, introduced new procedures, enhanced our operational practices and further developed the way we monitor our environmental, social and governance performance.
Each action contributes to a more responsible, transparent and resilient way of doing business.
“This recognition reflects our belief that responsible growth must be supported by consistent action across every part of our organization. The progress achieved this year belongs to our people, whose collaboration and commitment continue to move medbest forward.”
Sustainability cannot be advanced by one person or one department alone. It requires shared responsibility, close cooperation and the support of the entire organization.
This recognition reflects the contribution of colleagues and teams across departments and lines of business, supported by the continued commitment and direction of Senior Management.
It is a collective achievement that belongs to everyone at medbest.
“The EcoVadis assessment gives us a valuable opportunity to measure our progress, identify areas for improvement and transform our commitments into structured, measurable action. This year’s result reflects the dedication of colleagues across medbest and encourages us to continue raising our standards.”
Receiving the EcoVadis Silver Medal is an important recognition of the progress we have made. At the same time, it reminds us that sustainability requires continuous attention, learning and evolution.
As an award-winning Mediterranean food company with an international presence, we recognize that responsible business practices are integral to the way we operate, collaborate and grow.
There will always be new opportunities to strengthen our approach and create meaningful, lasting impact.
With appreciation for everything we have achieved together—and a clear vision for what lies ahead—medbest continues its journey towards a more sustainable future, guided by responsibility, collaboration and consistency.
Explore medbest’s EcoVadis performance and recognition →
Visit medbest.gr/sustainability to learn more about our activity regarding sustainability, and at medbest.gr/sustainability-strategy to get acquainted with our Sustainable Development Strategy.
For three decades, medbest has built its reputation on one principle: uncompromising quality. Today, that foundation supports a global presence across more than 30 countries, with trusted partnerships spanning retail and food service channels worldwide.
PLMA 2026 marks an important milestone as we celebrate 30 years of expertise in Mediterranean food production and private label development.
At every stage of our journey, one idea has remained constant:
Quality is our signature. Great flavors, our passion.
This year, we bring that philosophy to life, through the innovation that has always set us apart.
At this year’s PLMA, medbest highlights a product that captures this approach in its most expressive form:
A distinctive combination where Mediterranean authenticity meets contemporary flavor design.
Briny Greek green olives are paired with the natural sweetness of cranberries, layered with citrus peel and warm spices, to create a balanced sweet-and-savory profile, crafted for evolving consumer tastes and premium positioning.
▪️Read more about the product here.
Following a thorough evaluation, the product has been selected by the PLMA committee to be featured at the: PLMA New Product Expo – RAI Auditorium.
As one of the exhibition’s most visited destinations, the New Product Expo brings together standout innovations shaping the future of private label.
Its selection reflects:
→ Clear product differentiation
→ Forward-thinking flavor development
→ Strong commercial and retail relevance
Positioned within this curated showcase, NEFÉLI Green Olives & Cranberries represents a category that continues to evolve through creativity and precision.
A refined interpretation of olives, where premium varieties meet sweet elements and unexpected infusions. From Green Olives & Cranberries to Mandarin Spritz and from Mojito to Cinnamon Kalamata, this range is developed for:
Here, the sweetness is delicate but the creativity is bold.
Drawing from international cuisines, this range expands the boundaries of the olive category.
Profiles such as Moroccan spice olives, Chipotle honey olives, and French curry olives are designed for consumers seeking depth, exploration, and layered taste experiences.
A collection shaped by curiosity, grounded in Mediterranean expertise.
Marinated with aromatic herbs, citrus, and balanced seasoning, they deliver the optimal experience:
From garlic & parsley to lemon-infused selections, this range brings clarity and quality to familiar taste territories.
To secure dedicated time with our team during the exhibition, we encourage you to arrange a meeting in advance.
Behind every concept lies the operational strength of medbest:
A moment to reflect on 30 years of experience, and to demonstrate how that experience translates into products that remain relevant, distinctive, and commercially meaningful.
We invite retailers, partners, and industry professionals to connect with us in Amsterdam.
FOODEXPO 2026 marks a milestone year for medbest as we celebrate 30 years of expertise in Mediterranean food production and global partnerships.
📌 Visit us at FOOD EXPO Greece, 14–16 March 2026, at Hall 3 – Stand C04.
From a strong export foundation spanning over 30 countries, to long-standing collaborations with retailers and HoReCa establishments worldwide, our journey has always been defined by one principle:
Quality is our signature. Great flavors, our passion.
This year, that philosophy takes on new meaning.
Recognized internationally for its refined identity and bold character, NEFÉLI now makes its official debut in the Greek market.
For the first time, Greek buyers and food professionals will discover a curated selection of premium NEFÉLI olives, including:
NEFÉLI represents contemporary Mediterranean elegance: authentic, innovative, and crafted with precision.
Its introduction in Greece is a natural evolution of the medbest 30-year journey: bringing internationally positioned quality concepts back to their origin.
Behind NEFÉLI stands the strength of medbest:
While NEFÉLI in Greece focuses on a selected premium olive range, medbest’s expertise extends across the full Mediterranean category spectrum, from Extra Virgin Olive Oil and PDO feta cheese to honey, antipasti, spreads, and specialty pairings.
Thirty years represent experience, stability, and continuous evolution.
Foodexpo 2026 is both a celebration and a forward-looking statement.
We invite partners, retailers, and professionals to join us at FOOD EXPO Greece, 14–16 March 2026, at Hall 3 – Stand C04, to mark this milestone and explore the new chapter of NEFÉLI in Greece.
Celebrate 30 years of excellence — and discover NEFÉLI olives in Greece for the first time.
📩 Book your meeting: sales@medbest.gr
In 2026, medbest achieved an outstanding 99.25% score under the IFS certification framework, reaffirming its commitment to food safety, quality assurance, and structured supply chain management.
This result reflects the strength of our internal systems, long-term producer partnerships, and fully integrated quality control processes.
medbest operates through a vertically coordinated structure built on:
✔ Strategic, long-standing partnerships with selected production facilities
✔ A dedicated in-house QA/QC department overseeing specifications, audits, and continuous monitoring
✔ Internal product development, co-creating and scaling recipes in collaboration with our production partners
✔ Structured export operations managing international compliance and logistics
✔ Integrated marketing and brand development
Our model combines development, quality governance, and international distribution within one coordinated ecosystem.
The IFS standard evaluates companies on:
(Technical note: medbest is certified under the IFS Broker standard, which applies to companies responsible for placing food products on the market with full quality and compliance accountability.)
Achieving 99.25% under the IFS certification framework reflects the rigor of our internal systems and the discipline embedded in our daily operations. Quality at medbest is not reactive — it is structured, continuously monitored, and owned across departments. This result confirms that our governance model operates with clarity, traceability, and accountability at every stage.
— Maria Parapareki, Quality Assurance Director, medbest s.a.
As medbest celebrates 30 years of continuous presence in the international Mediterranean food sector, this distinction reflects more than operational precision. It represents three decades of structured growth, long-standing partnerships, and a culture built on accountability.
After 30 years of steady presence in the international food markets, this recognition reflects what we value most: consistency. In this long journey, we have built long-term partnerships, invested in expertise, and developed a culture where quality is not negotiable. The 2026 IFS distinction is not an isolated achievement. It is the natural outcome of how we have chosen to grow.
— Konstantinos Marianos, Founder & CEO, medbest s.a.
More Than Compliance
For medbest, certification is not a marketing label.
It is the outcome of structured collaboration, technical expertise, and continuous improvement.
As an award-winning Mediterranean food company, active in Greek table olives export and private label Greek food production, medbest operates as an integrated partner for retailers and HO.RE.CA professionals across international markets.
Across more than 30 countries, our partners rely on a model that integrates development, control, and international execution within one coordinated ecosystem, delivering authentic Mediterranean food products rooted in the values of the Mediterranean diet.
When you consider the discipline behind every specification, the structure behind every collaboration, and the consistency across every market, the conclusion becomes self-evident:
For over 30 years, medbest has explored the full potential of the Greek olive.
Rooted in heritage yet driven by innovation, we continuously seek new ways to elevate a timeless Mediterranean staple.
NEFÉLI Sweet Olive Mix marked a defining moment in that journey. As the first creation of the NEFÉLI Specialty line, it introduced a new expression of flavor within the olive category.
Premium Greek green olives are preserved in a delicate sweet brine that gently transforms their natural salinity into something layered and intriguing. A refined honeyed roundness unfolds first, followed by subtle fruit depth, lifted by citrus aromatics and balanced with soft herbal warmth and a delicate hint of spice.
The result feels unexpected yet harmonious. Familiar, yet entirely new.
Today’s consumers seek experience, not just ingredients.
NEFÉLI Sweet Olive Mix was designed for curated tables and elevated occasions.
Its sweet-savory profile pairs beautifully with creamy cheeses such as Brie or Camembert, where buttery textures enhance the honeyed notes. Alongside Prosciutto Crudo, the delicate saltiness creates a refined contrast that highlights the fruit depth of the brine.
For wine pairings, an off-dry Gewürztraminer complements the citrus and subtle sweetness, while a Belgian Witbier mirrors the aromatic freshness and gentle spice.
Even a simple serving suggestion, rustic sourdough with fresh ricotta and a light drizzle of honey, transforms the olives into a sophisticated centerpiece.
These pairing possibilities make it ideal for cheese counters, charcuterie sections, wine displays, and festive merchandising.
Sweet-savory combinations continue to gain momentum in premium snacking and entertaining categories. At the same time, Mediterranean authenticity remains a strong driver of consumer trust.
NEFÉLI Sweet Olive Mix offers:
→ A differentiated flavor profile within the olive segment
→ Strong cross-merchandising potential with cheese, charcuterie, and wine
→ Premium positioning supported by elegant, eye-catching packaging
→ Versatility across retail, deli, and foodservice environments
As the first product of the NEFÉLI Specialty line, this creation set the tone for a collection dedicated to distinctive compositions and refined Mediterranean character.
It reflects who we are at medbest: three decades of craftsmanship, deep respect for Greek origin, and the confidence to innovate with purpose.
NEFÉLI Sweet Olive Mix invites you to rediscover the olive as a centerpiece of flavor.
