30 Years of Mediterranean Excellence

For three decades, medbest has built its reputation on one principle: uncompromising quality. Today, that foundation supports a global presence across more than 30 countries, with trusted partnerships spanning retail and food service channels worldwide.

PLMA 2026 marks an important milestone as we celebrate 30 years of expertise in Mediterranean food production and private label development.

Visit us at PLMA Amsterdam
19–20 May 2026
Hall 1 – Stand D48

At every stage of our journey, one idea has remained constant:
Quality is our signature. Great flavors, our passion.

This year, we bring that philosophy to life, through the innovation that has always set us apart.

Can't-Miss Innovation: A Product to Watch Closely

At this year’s PLMA, medbest highlights a product that captures this approach in its most expressive form:

NEFÉLI Green Olives & Cranberries

A distinctive combination where Mediterranean authenticity meets contemporary flavor design.

Briny Greek green olives are paired with the natural sweetness of cranberries, layered with citrus peel and warm spices, to create a balanced sweet-and-savory profile, crafted for evolving consumer tastes and premium positioning.

Read more about the product here.

Following a thorough evaluation, the product has been selected by the PLMA committee to be featured at the:  PLMA New Product Expo – RAI Auditorium.

As one of the exhibition’s most visited destinations, the New Product Expo brings together standout innovations shaping the future of private label.

Its selection reflects:

→ Clear product differentiation

→ Forward-thinking flavor development

→ Strong commercial and retail relevance

Positioned within this curated showcase, NEFÉLI Green Olives & Cranberries represents a category that continues to evolve through creativity and precision.

NEFÉLI Specialty: Crafted by Curiosity, Perfected by Expertise

Complementing this innovation, the NEFÉLI Specialty line reflects our long-standing commitment to creativity and category evolution.

NEFÉLI Specialty: Sweet Stories

Delicate Sweetness, Bold Creativity

A refined interpretation of olives, where premium varieties meet sweet elements and unexpected infusions. From Green Olives & Cranberries to Mandarin Spritz and from Mojito to Cinnamon Kalamata, this range is developed for:

• Elevated snacking occasions
• Cheese pairings and grazing concepts
• Premium retail positioning

Here, the sweetness is delicate but the creativity is bold.

NEFÉLI Specialty: Journeys

Bold Flavors, Global Inspiration

Drawing from international cuisines, this range expands the boundaries of the olive category.

Profiles such as Moroccan spice olives, Chipotle honey olives, and French curry olives are designed for consumers seeking depth, exploration, and layered taste experiences.

A collection shaped by curiosity, grounded in Mediterranean expertise.

NEFÉLI Marinades: Infused with Mediterranean Spirit

A focused expression of authenticity

Marinated with aromatic herbs, citrus, and balanced seasoning, they deliver the optimal experience:

• Immediate usability
• Clean, recognizable flavor profiles
• Consistent everyday appeal

From garlic & parsley to lemon-infused selections, this range brings clarity and quality to familiar taste territories.

The post medbest at PLMA 2026 – See You in Amsterdam! appeared first on medbest.

medbest is proud to announce our participation in GULFOOD 2026, the world’s leading global platform for food innovation, trade, and inspiration.

26–30 January 2026

Dubai Exhibition Centre

South Halls – Hall 3

⇒ Greek Pavilion

Stand No: A-68

Important Update for 2026
For the first time in GULFOOD’s history, the exhibition will take place across two venues:

• Dubai World Trade Center (DWTC)
• Dubai Expo City

 

You can find Medbest exclusively at Dubai Exhibition Centre, in the South Halls – Hall 3, within the Greek Pavilion.

You are invited

We warmly invite you to visit our stand and experience the authentic flavors and consistent quality that define Nefeli, our premium Mediterranean brand.
Meet our team, explore our product range, and discuss tailor-made solutions and partnership opportunities designed for international retail and foodservice markets.

Featured Nefeli Products at GULFOOD 2026

NEFÉLI Dolmas – Vine Leaves Stuffed with Rice

Delicately hand-rolled and full of character, Nefeli Dolmas capture the essence of Mediterranean comfort food.

Tender vine leaves embrace a fragrant filling of cooked rice, enhanced with aromatic herbs and spices such as dill, mint, and black pepper, all brought together with carefully selected ingredients.

Perfect as a refined appetizer, a mezze centerpiece, or a ready-to-serve delicacy, Nefeli Dolmas deliver authentic flavor in every bite.

Taste them at our stand and experience Mediterranean tradition, ready to enjoy.

NEFÉLI Kalamata Olives

Celebrated for their deep, distinctive taste and smooth, fleshy texture, Nefeli Kalamata olives are a timeless expression of Greek olive craftsmanship. Naturally rich and perfectly balanced, they are ideal for gourmet recipes, fresh salads, or premium snacking.

A staple of Mediterranean cuisine and a favorite among discerning consumers, these olives offer reliability, authenticity, and unmistakable flavor.

A true classic, proudly showcased at GULFOOD 2026.

The post 📣 medbest at GULFOOD 2026 – See You in Dubai! appeared first on medbest.

These delicacies, typically filled with rice, herbs, and sometimes meat, bring together history, flavor, and the essence of Greek culture. Today, Nefeli Dolmas carries on this tradition, offering an authentic and convenient way to enjoy this beloved dish at home or on the go.

Tracing the Origins of Dolmas

The story of dolmas begins centuries ago, with roots in the ancient civilizations of Greece, Persia, and the Ottoman Empire. The word “dolma” comes from the Turkish term meaning “to stuff,” but the practice of wrapping grains, nuts, and herbs in grape leaves can be traced back to ancient Greece, where dishes like these were served at lavish banquets and religious ceremonies.

As the Greek world became part of the Ottoman Empire, the flavors and techniques of stuffed dishes spread and evolved, incorporating local ingredients and methods. The result was a shared culinary tradition, with each region adding its own twist to dolmas.

Dolmas in Greek Culture

In Greek cuisine, dolmas are more than just a dish—they’re a symbol of hospitality and family gatherings. Often served as part of a meze platter, alongside tzatziki, olives, and fresh bread, dolmas highlight the balance of herbs, citrus, and the natural flavor of grape leaves.

• Vegetarian Dolmas (Yalanci Dolmas): These are filled with rice, onions, pine nuts, and raisins, ideal for Lent or other fasting periods.
• Meat-filled Dolmas: Ground lamb or beef is often added for a heartier version, commonly served warm with a lemony egg-based sauce called avgolemono.

Today, Nefeli Dolmas honors this tradition with its ready-to-eat, hand-rolled dolmas made from tender grape leaves stuffed with premium rice and a blend of aromatic herbs. They bring the authentic taste of Greece to your table with convenience and quality.

The Role of Geography in Dolmas

The flavors of dolmas vary across Greece, influenced by regional ingredients:

• Coastal Regions: Citrus notes, like lemon juice, are prominent, adding a refreshing zest.
• Islands Like Crete: Herbs such as oregano and marjoram take center stage, reflecting the bounty of the local landscape.

The abundance of grapevines in Greece ensures that vine leaves are always available—fresh in the spring and summer, or preserved for year-round enjoyment.

Nefeli Dolmas uses the finest vine leaves to deliver the traditional taste, whether you’re enjoying them as a snack or part of a meal.

Nefeli Dolmas: Tradition Meets Convenience

While traditional dolmas involve a labor-intensive process, Nefeli Dolmas makes it easy for anyone to enjoy this Greek favorite without compromising on authenticity.

Each dolma is crafted with care, combining:

Rice: Perfectly cooked to retain its texture and absorb the natural flavors.

Herbs: A fragrant blend of dill, mint, and parsley for a burst of Mediterranean aroma.

Vine Leaves: Tender, handpicked leaves that add a subtle earthy note.

These ready-to-eat dolmas are perfect for busy lifestyles, allowing you to enjoy a piece of Greece whenever and wherever you like.

How to Enjoy Nefeli Dolmas

As a Snack: Straight from the jar or can, Nefeli Dolmas make a quick, healthy, and satisfying snack.

Meze Platters: Pair them with olives, feta cheese, and fresh bread for a traditional Greek spread.

In Meals: Add them to salads, serve alongside grilled meats, or enjoy them as a light appetizer.

Elegant Entertaining: Use Nefeli Dolmas to elevate your charcuterie boards or Mediterranean-themed dinners.

A Culinary Journey to Greece

Dolmas embody the heart of Greek cuisine—simple, fresh ingredients transformed into something extraordinary. With Nefeli Dolmas, you can experience this culinary tradition without the time and effort of rolling each vine leaf by hand. Whether you’re hosting a dinner party, preparing a meze platter, or craving a taste of Greece, Nefeli Dolmas delivers a vibrant and authentic flavor that will transport you to the Mediterranean.

Why Choose Nefeli Dolmas?

Authenticity: Crafted using time-honored recipes that reflect the rich heritage of Greece.

Convenience: Ready-to-eat, perfect for busy days or last-minute entertaining.

Premium Ingredients: Made with high-quality rice, herbs, and tender vine leaves for a true Mediterranean taste.

Final Thoughts

Dolmas, with their ancient roots and timeless appeal, are a true gem of Greek gastronomy. With Nefeli Dolmas, you can savor the authentic taste of Greece while enjoying the convenience of modern innovation. Bring the flavors of the Mediterranean to your table today and celebrate the rich history of this cherished dish.

Experience the tradition. Savor the flavor. Try Nefeli Dolmas today!

The post The Rich History of Dolmas: Greece’s Beloved Culinary Treasure appeared first on medbest.