Listening First: medbest’s Ongoing Support of SOS Children’s Villages

Medbest — Mon, 05 Jan 2026 12:50:57 +0000

At medbest, social responsibility is not defined by visibility, but by consistency.

Each year, as part of our long-standing relationship with SOS Children’s Villages Greece, we begin with a simple question: What do you need most right now? The answer guides our actions. Rather than following a fixed program, we choose to respond to real, current needs, thoughtfully and with respect.

In 2025, that dialogue pointed to a clear priority: emergency preparedness.

To support this need, medbest donated three automated external defibrillators (AEDs) to SOS Children’s Villages in Ilioupoli, Vari, and Thrace. The equipment will help strengthen safety across the facilities, supporting children, caregivers, employees, and visitors. In Thrace, the defibrillator will also serve the SOS Day Care Center for People with Disabilities, extending its benefit beyond the Children’s Village itself.

As noted by Akrivi Andreou, General Manager at medbest:

“Meaningful social contribution is not about visibility, but about consistency. By maintaining an open dialogue with SOS Children’s Villages every year, we are able to support initiatives that truly make a difference.”

Commenting on the initiative, Lina Vaianou, Director of Fundraising at SOS Children’s Villages Greece, stated:

“Our collaboration with medbest shows how consistency and care can make a real difference. The emergency heart devices they donate enhance the safety of children, staff and visitors at SOS Children’s Villages in Vari and Thrace, as well as at our central offices in Ilioupoli, providing essential support to our structures. We sincerely thank them for their trust and long-term commitment to our work.”

A partnership shaped over time

Our cooperation with SOS Children’s Villages is renewed every year and built on trust.

We do not approach it as a campaign, but as a relationship: one that evolves through open communication and mutual understanding. By listening first and acting second, we aim to offer support that is relevant, useful, and grounded in reality.

This approach reflects how we understand responsibility more broadly: as a long-term commitment shaped by trust, transparency, and respect.

By maintaining open dialogue and acting with intention, we aim to contribute in ways that are steady, relevant, and grounded in reality.

Values that extend beyond food

While medbest is known for bringing Mediterranean products to tables around the world, our vision goes further.

We believe the Mediterranean diet should be accessible, meaningful, and rooted in quality: not only in ingredients, but in the way business is conducted.

Our work is guided by a commitment to integrity toward our partners and employees, continuous improvement in quality and innovation, and an active role in supporting the communities around us.

Social contribution is not separate from our business activity; it is part of how we define responsibility.

Moving forward with purpose

As we look ahead, with 30 years of activity in 2026, we remain focused on steady progress rather than milestones alone.

Actions like this year’s donation are part of a broader, ongoing effort to contribute where it matters, without excess emphasis or expectation.

We sincerely thank the teams at SOS Children’s Villages for their trust and for the vital work they carry out every day.

We are grateful for the opportunity to support their mission and committed to continuing this cooperation in the years to come.

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