30 Years of Mediterranean Excellence

Three decades ago, medbest began with a commitment to quality. Today, that commitment brings NEFÉLI home.

FOODEXPO 2026 marks a milestone year for medbest as we celebrate 30 years of expertise in Mediterranean food production and global partnerships.

Visit us at FOOD EXPO Greece, 14–16 March 2026, at Hall 3 – Stand C04.

From a strong export foundation spanning over 30 countries, to long-standing collaborations with retailers and HoReCa establishments worldwide, our journey has always been defined by one principle:

Quality is our signature. Great flavors, our passion.

This year, that philosophy takes on new meaning.

NEFÉLI in Greece

Recognized internationally for its refined identity and bold character, NEFÉLI now makes its official debut in the Greek market.

For the first time, Greek buyers and food professionals will discover a curated selection of premium NEFÉLI olives, including:

• Carefully selected classic varieties
• Distinctive marinated profiles
• Specialty flavor concepts that elevate the olive category

 

NEFÉLI represents contemporary Mediterranean elegance: authentic, innovative, and crafted with precision.

Its introduction in Greece is a natural evolution of the medbest 30-year journey: bringing internationally positioned quality concepts back to their origin.

In the Greek market, NEFÉLI is distributed in collaboration with ΙΜΑ / Karoulias, part of the ΙΜΑ Group, ensuring strategic nationwide coverage and structured market development.

A 30-Year Foundation of Trust

Behind NEFÉLI stands the strength of medbest:

• IFS-certified production standards
• Non-GMO ingredients
• Advanced quality control systems
• Dedicated export operations
• In-house innovation & product development
• Consistent presence in global retail and food service markets

 

While NEFÉLI in Greece focuses on a selected premium olive range, medbest’s expertise extends across the full Mediterranean category spectrum, from Extra Virgin Olive Oil and PDO feta cheese to honey, antipasti, spreads, and specialty pairings.

Thirty years represent experience, stability, and continuous evolution.

Looking Ahead

Foodexpo 2026 is both a celebration and a forward-looking statement.

We invite partners, retailers, and professionals to join us at FOOD EXPO Greece, 14–16 March 2026, at Hall 3 – Stand C04, to mark this milestone and explore the new chapter of NEFÉLI in Greece.

Visit medbest at Foodexpo 2026

Hall 3 – Stand C04 | Athens | 14–16 March​

Celebrate 30 years of excellence — and discover NEFÉLI olives in Greece for the first time.

Book your meeting: sales@medbest.gr

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This result reflects the strength of our internal systems, long-term producer partnerships, and fully integrated quality control processes.

A Controlled and Collaborative Model​

medbest operates through a vertically coordinated structure built on:

Strategic, long-standing partnerships with selected production facilities
A dedicated in-house QA/QC department overseeing specifications, audits, and continuous monitoring

Internal product development, co-creating and scaling recipes in collaboration with our production partners
Structured export operations managing international compliance and logistics
Integrated marketing and brand development

Our model combines development, quality governance, and international distribution within one coordinated ecosystem.

What the IFS Certification Confirms​

The IFS standard evaluates companies on:

• Risk management
• Supplier approval systems
• Traceability
• Legal compliance
• Product integrity
• Documentation accuracy
• Internal audit performance

Our 99.25% score demonstrates that these systems are not theoretical
— they are embedded in our daily operations.

(Technical note: medbest is certified under the IFS Broker standard, which applies to companies responsible for placing food products on the market with full quality and compliance accountability.)

Achieving 99.25% under the IFS certification framework reflects the rigor of our internal systems and the discipline embedded in our daily operations. Quality at medbest is not reactive — it is structured, continuously monitored, and owned across departments. This result confirms that our governance model operates with clarity, traceability, and accountability at every stage.​

— Maria Parapareki, Quality Assurance Director, medbest s.a.​

 

As medbest celebrates 30 years of continuous presence in the international Mediterranean food sector, this distinction reflects more than operational precision. It represents three decades of structured growth, long-standing partnerships, and a culture built on accountability.

After 30 years of steady presence in the international food markets, this recognition reflects what we value most: consistency. In this long journey, we have built long-term partnerships, invested in expertise, and developed a culture where quality is not negotiable. The 2026 IFS distinction is not an isolated achievement. It is the natural outcome of how we have chosen to grow.

— Konstantinos Marianos, Founder & CEO, medbest s.a.​

More Than Compliance​

For medbest, certification is not a marketing label.
It is the outcome of structured collaboration, technical expertise, and continuous improvement.

As an award-winning Mediterranean food company, active in Greek table olives export and private label Greek food production, medbest operates as an integrated partner for retailers and HO.RE.CA professionals across international markets.

Across more than 30 countries, our partners rely on a model that integrates development, control, and international execution within one coordinated ecosystem, delivering authentic Mediterranean food products rooted in the values of the Mediterranean diet.

When you consider the discipline behind every specification, the structure behind every collaboration, and the consistency across every market, the conclusion becomes self-evident:

Quality is not a statement. It is our signature.
Great flavors are not an ambition. They are our passion.

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Rooted in heritage yet driven by innovation, we continuously seek new ways to elevate a timeless Mediterranean staple.

NEFÉLI Sweet Olive Mix marked a defining moment in that journey. As the first creation of the NEFÉLI Specialty line, it introduced a new expression of flavor within the olive category.

Premium Greek green olives are preserved in a delicate sweet brine that gently transforms their natural salinity into something layered and intriguing. A refined honeyed roundness unfolds first, followed by subtle fruit depth, lifted by citrus aromatics and balanced with soft herbal warmth and a delicate hint of spice.

The result feels unexpected yet harmonious. Familiar, yet entirely new.

Crafted for Modern Entertaining

Today’s consumers seek experience, not just ingredients.

NEFÉLI Sweet Olive Mix was designed for curated tables and elevated occasions.

Its sweet-savory profile pairs beautifully with creamy cheeses such as Brie or Camembert, where buttery textures enhance the honeyed notes. Alongside Prosciutto Crudo, the delicate saltiness creates a refined contrast that highlights the fruit depth of the brine.

For wine pairings, an off-dry Gewürztraminer complements the citrus and subtle sweetness, while a Belgian Witbier mirrors the aromatic freshness and gentle spice.

Even a simple serving suggestion, rustic sourdough with fresh ricotta and a light drizzle of honey, transforms the olives into a sophisticated centerpiece.

These pairing possibilities make it ideal for cheese counters, charcuterie sections, wine displays, and festive merchandising.

A Distinctive Opportunity on Shelf

Sweet-savory combinations continue to gain momentum in premium snacking and entertaining categories. At the same time, Mediterranean authenticity remains a strong driver of consumer trust.

NEFÉLI Sweet Olive Mix offers:

→ A differentiated flavor profile within the olive segment
→ Strong cross-merchandising potential with cheese, charcuterie, and wine
→ Premium positioning supported by elegant, eye-catching packaging
→ Versatility across retail, deli, and foodservice environments

It does not simply occupy shelf space. It creates a point of discovery.

The Beginning of the Specialty Line

As the first product of the NEFÉLI Specialty line, this creation set the tone for a collection dedicated to distinctive compositions and refined Mediterranean character.
It reflects who we are at medbest: three decades of craftsmanship, deep respect for Greek origin, and the confidence to innovate with purpose.

Unexpected. Balanced. Distinctive.

NEFÉLI Sweet Olive Mix invites you to rediscover the olive as a centerpiece of flavor.

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At medbest, social responsibility is not defined by visibility, but by consistency.

Each year, as part of our long-standing relationship with SOS Children’s Villages Greece, we begin with a simple question: What do you need most right now? The answer guides our actions. Rather than following a fixed program, we choose to respond to real, current needs, thoughtfully and with respect.

In 2025, that dialogue pointed to a clear priority: emergency preparedness.

To support this need, medbest donated three automated external defibrillators (AEDs) to SOS Children’s Villages in Ilioupoli, Vari, and Thrace. The equipment will help strengthen safety across the facilities, supporting children, caregivers, employees, and visitors. In Thrace, the defibrillator will also serve the SOS Day Care Center for People with Disabilities, extending its benefit beyond the Children’s Village itself.

As noted by Akrivi Andreou, General Manager at medbest:

“Meaningful social contribution is not about visibility, but about consistency. By maintaining an open dialogue with SOS Children’s Villages every year, we are able to support initiatives that truly make a difference.”

Commenting on the initiative, Lina Vaianou, Director of Fundraising at SOS Children’s Villages Greece, stated:

“Our collaboration with medbest shows how consistency and care can make a real difference. The emergency heart devices they donate enhance the safety of children, staff and visitors at SOS Children’s Villages in Vari and Thrace, as well as at our central offices in Ilioupoli, providing essential support to our structures. We sincerely thank them for their trust and long-term commitment to our work.”

A partnership shaped over time

Our cooperation with SOS Children’s Villages is renewed every year and built on trust.

We do not approach it as a campaign, but as a relationship: one that evolves through open communication and mutual understanding. By listening first and acting second, we aim to offer support that is relevant, useful, and grounded in reality.

This approach reflects how we understand responsibility more broadly: as a long-term commitment shaped by trust, transparency, and respect.

By maintaining open dialogue and acting with intention, we aim to contribute in ways that are steady, relevant, and grounded in reality.

Values that extend beyond food

While medbest is known for bringing Mediterranean products to tables around the world, our vision goes further.

We believe the Mediterranean diet should be accessible, meaningful, and rooted in quality: not only in ingredients, but in the way business is conducted.

Our work is guided by a commitment to integrity toward our partners and employees, continuous improvement in quality and innovation, and an active role in supporting the communities around us.

Social contribution is not separate from our business activity; it is part of how we define responsibility.

Moving forward with purpose

As we look ahead, with 30 years of activity in 2026, we remain focused on steady progress rather than milestones alone.

Actions like this year’s donation are part of a broader, ongoing effort to contribute where it matters, without excess emphasis or expectation.

We sincerely thank the teams at SOS Children’s Villages for their trust and for the vital work they carry out every day.

We are grateful for the opportunity to support their mission and committed to continuing this cooperation in the years to come.

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The Neféli line has always been about creativity and discovery – taking Greece’s finest olives and reimagining them through global inspiration.

Neféli Chipotle Honey Olives unite Greek olive craftsmanship with the distinct smoky spice of chipotle. The recipe includes a chipotle-honey blend, but the flavor expression is driven by bold smokiness and mild spice rather than sweetness – a gourmet profile made for adventurous palates.

A Flavor Story Rooted in Discovery

From Greece to Latin America

The base is unmistakably Greek: plump, juicy olives harvested from sunlit groves. To this, Neféli adds chipotle – smoke-dried jalapeños, prized for their earthy warmth and depth of flavor.

The Harmony of Contrast

The smokiness of chipotle meets the natural olive tang, enhanced with a chipotle-honey spice blend that layers garlic, herbs, and a touch of honey into the recipe. While the honey is not tasted, it is part of the crafted mix that gives the olives their character.

An Inspired Fusion

This union of Greek tradition and global spice inspiration reflects the Neféli philosophy: to celebrate authenticity while embracing bold, unexpected journeys of taste.

Flavor Profile & Texture

• Texture: Tender and juicy, with a supple bite that makes them perfect for snacking or pairing.

 

• Taste: A layered journey – smoky first impression, followed by gentle heat and savory depth from the chipotle-honey spice blend. The honey itself is not pronounced on the palate.

 

• Aftertaste: Lingering warmth with earthy smoke, leaving you wanting another taste.

Serving Suggestions

Cheese & Meze Platters: Pair with creamy or aged cheeses to balance the smoky spice and highlight the chipotle-honey seasoning.

Grilled & Roasted Dishes: Serve with BBQ meats, roasted vegetables, or alongside flame-grilled fish.

Global Fusion: Fold into tacos, grain bowls, or roasted corn salads for a cross-cultural twist.

Tapas & Cocktails: Add to smoky cocktails or offer as a bold tapa with fresh bread.

Creative Cooking: Chop into marinades, sauces, or use as a smoky garnish for flatbreads and pizza.

Perfect For

→ Adventurous food lovers seeking bold, smoky flavors beyond the ordinary.

→ Hosts and chefs wanting to surprise guests with a gourmet conversation starter built on a chipotle-honey spice blend.

→ Retailers and delis offering unique, story-driven specialty foods that highlight innovation within the Neféli line.

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Mojito Olives
Platinum Medal

A daring combination of crisp green olives with mint, lemon, and a hint of sweetness, delivering the refreshing spirit of a cocktail in every bite.

Almond Bliss Olives
Gold Medal

Crisp Halkidiki olives filled with almonds, resting in a delicately sweet brine of raisins, citrus peel, and warm spices.

Aegean Fig
& Orange Spread
Gold Medal

A smooth pairing of fig sweetness and vibrant citrus, crafted to delight with every spoonful.

Sangria Olives
Silver Medal

Fruity, aromatic, and vibrant, these olives bring Mediterranean flair with dried tangerine, orange peel, and spices reminiscent of the iconic drink.

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Light, refreshing, and unexpectedly addictive – A Summer Classic with a Mediterranean Twist

Bright, bold, and incredibly refreshing — this Nefeli Olive & Watermelon Salad brings together the sweetness of juicy watermelon with the briny depth of our signature Nefeli Green Olives with Cranberries and Nefeli Greek Feta cheese PDO. Finished with fresh mint, and a drizzle of Nefeli PDO Kalamata extra virgin olive oil and a touch of Nefeli Balsamic cream with fig, it’s the perfect warm-weather starter or side.

Crafted to impress with minimal effort, this vibrant salad celebrates the elegance of simple ingredients done right — just the way we love it at Nefeli.

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We are proud to announce that our Nefeli Extra Virgin Olive Oil PGI Chania Crete has been awarded the Silver Medal at the prestigious OLIVE JAPAN 2025 International Extra Virgin Olive Oil Competition.

 

This global competition is widely recognized as one of the most respected and transparent in the olive oil industry. Organized by the Olive Oil Sommelier Association of Japan (OSAJ)—an independent, non-commercial entity—the event sets a gold standard in impartial judging, attracting elite producers from around the world.

 

Judges, selected by OSAJ’s Panel Committee, assess entries in a fully blind process, with strict protocols ensuring no external influence. Fewer than 35 samples per day are reviewed to preserve the accuracy and integrity of evaluations.

 

In such a highly competitive environment, receiving this distinction reflects the exceptional quality and sensory profile of the Nefeli PGI Chania Crete olive oil – a product rooted in the rich agricultural heritage of Crete and crafted with consistency, care, and respect for origin.

A Milestone for Our Customers Globally

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Some flavors speak of place. Others, of time-honored craft.
Our Nefeli Grilled Olives – Pitted do both.

Hand-selected from Greece’s sun-drenched groves and natuirally grilled, these olives offer a rich, smoky profile and soft, meaty texture.

 

With their pits removed for effortless enjoyment, they’re the perfect harmony of flavor, convenience, and Mediterranean authenticity.

 

Whether you’re preparing gourmet antipasti, curating a cheese board, or creating inspired foodservice experiences, Nefeli Grilled Olives bring fire, depth, and unmistakable character to the table.

Perfect Pairings

Cheese
Pair with aged Manchego, creamy goat cheese, or smoked gouda. Their smoky notes enhance robust cheeses while balancing creamier textures with earthy depth.

Charcuterie
Ideal alongside coppa, prosciutto, or smoked turkey. The grilled aroma adds warmth and complexity to cured meats without overpowering them.

Wine
A natural match for bold reds like Syrah or Agiorgitiko, and also beautiful with an oaked Chardonnay. The grilled notes bring out savory elements and highlight wine’s texture.

Beer
Try with amber ales, smoked lagers, or Belgian-style saisons. Their maltiness resonates with the olives’ charred richness.

Bonus Pairings
Add to warm grain bowls with roasted vegetables and tahini
Scatter over flatbreads or pizzas with feta and red onion
Stir into pasta with capers and sun-dried tomato for a smoky Mediterranean twist
Toss with citrus zest and olive oil for a quick appetizer
Serve with hummus and grilled pita for modern mezze

 

Why Nefeli

 

At Nefeli, we honor Greek tradition while embracing culinary creativity.

These grilled olives are plant-based, clean-label, and versatile — a chef’s secret weapon and a home cook’s delight.

Whether you serve them warm or chilled, alone or in combinations, their bold simplicity always shines.

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We are proud to announce that Nefeli Cinnamon Kalamata Olives have been awarded the “Best in Taste – Customer’s Choice” distinction at the Food Experts’ Awards (FEA) 2025, an international awards program celebrating excellence and innovation in the Food and Beverage industry.

This recognition is especially meaningful as it reflects the preferences of real consumers, who participated in a rigorous blind tasting conducted by TÜV AUSTRIA Laboratories, in accordance with internationally recognized standards.

A Bold Twist on Tradition

Our Cinnamon Kalamata Olives are a truly original creation: premium Greek Kalamata olives in a sweet, aromatic brine infused with warm cinnamon. The result is a delicacy that balances depth, contrast, and sophistication—perfect for gourmet pairings, cheese boards, and adventurous palates.

Recognition Rooted in Taste

The Customer’s Choice badge highlights what sets the Nefeli line apart: bold Mediterranean flavor, creativity, and a commitment to quality. This award validates our mission at medbest—to craft authentic, premium products that surprise and delight across global markets.

“This recognition affirms our ongoing effort to lead with originality, and great taste. At medbest, we develop products that create real value for our partners – by standing out, performing consistently, and meeting the high standards of international markets.”

— Konstantinos Marianos, Founder & CEO, medbest s.a.

 

Discover the award-winning Neféli line:

 

Explore the Neféli Products

For B2B inquiries: contact sales@medbest.gr

For press inquiries: contact marketing@medbest.gr

 

Enjoy award-winning gourmet foods, proudly crafted in Greece.

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