30 Years of Mediterranean Excellence

For three decades, medbest has built its reputation on one principle: uncompromising quality. Today, that foundation supports a global presence across more than 30 countries, with trusted partnerships spanning retail and food service channels worldwide.

PLMA 2026 marks an important milestone as we celebrate 30 years of expertise in Mediterranean food production and private label development.

Visit us at PLMA Amsterdam
19–20 May 2026
Hall 1 – Stand D48

At every stage of our journey, one idea has remained constant:
Quality is our signature. Great flavors, our passion.

This year, we bring that philosophy to life, through the innovation that has always set us apart.

Can't-Miss Innovation: A Product to Watch Closely

At this year’s PLMA, medbest highlights a product that captures this approach in its most expressive form:

NEFÉLI Green Olives & Cranberries

A distinctive combination where Mediterranean authenticity meets contemporary flavor design.

Briny Greek green olives are paired with the natural sweetness of cranberries, layered with citrus peel and warm spices, to create a balanced sweet-and-savory profile, crafted for evolving consumer tastes and premium positioning.

Read more about the product here.

Following a thorough evaluation, the product has been selected by the PLMA committee to be featured at the:  PLMA New Product Expo – RAI Auditorium.

As one of the exhibition’s most visited destinations, the New Product Expo brings together standout innovations shaping the future of private label.

Its selection reflects:

→ Clear product differentiation

→ Forward-thinking flavor development

→ Strong commercial and retail relevance

Positioned within this curated showcase, NEFÉLI Green Olives & Cranberries represents a category that continues to evolve through creativity and precision.

NEFÉLI Specialty: Crafted by Curiosity, Perfected by Expertise

Complementing this innovation, the NEFÉLI Specialty line reflects our long-standing commitment to creativity and category evolution.

NEFÉLI Specialty: Sweet Stories

Delicate Sweetness, Bold Creativity

A refined interpretation of olives, where premium varieties meet sweet elements and unexpected infusions. From Green Olives & Cranberries to Mandarin Spritz and from Mojito to Cinnamon Kalamata, this range is developed for:

• Elevated snacking occasions
• Cheese pairings and grazing concepts
• Premium retail positioning

Here, the sweetness is delicate but the creativity is bold.

NEFÉLI Specialty: Journeys

Bold Flavors, Global Inspiration

Drawing from international cuisines, this range expands the boundaries of the olive category.

Profiles such as Moroccan spice olives, Chipotle honey olives, and French curry olives are designed for consumers seeking depth, exploration, and layered taste experiences.

A collection shaped by curiosity, grounded in Mediterranean expertise.

NEFÉLI Marinades: Infused with Mediterranean Spirit

A focused expression of authenticity

Marinated with aromatic herbs, citrus, and balanced seasoning, they deliver the optimal experience:

• Immediate usability
• Clean, recognizable flavor profiles
• Consistent everyday appeal

From garlic & parsley to lemon-infused selections, this range brings clarity and quality to familiar taste territories.

The post medbest at PLMA 2026 – See You in Amsterdam! appeared first on medbest.

30 Years of Mediterranean Excellence

Three decades ago, medbest began with a commitment to quality. Today, that commitment brings NEFÉLI home.

FOODEXPO 2026 marks a milestone year for medbest as we celebrate 30 years of expertise in Mediterranean food production and global partnerships.

Visit us at FOOD EXPO Greece, 14–16 March 2026, at Hall 3 – Stand C04.

From a strong export foundation spanning over 30 countries, to long-standing collaborations with retailers and HoReCa establishments worldwide, our journey has always been defined by one principle:

Quality is our signature. Great flavors, our passion.

This year, that philosophy takes on new meaning.

NEFÉLI in Greece

Recognized internationally for its refined identity and bold character, NEFÉLI now makes its official debut in the Greek market.

For the first time, Greek buyers and food professionals will discover a curated selection of premium NEFÉLI olives, including:

• Carefully selected classic varieties
• Distinctive marinated profiles
• Specialty flavor concepts that elevate the olive category

 

NEFÉLI represents contemporary Mediterranean elegance: authentic, innovative, and crafted with precision.

Its introduction in Greece is a natural evolution of the medbest 30-year journey: bringing internationally positioned quality concepts back to their origin.

In the Greek market, NEFÉLI is distributed in collaboration with ΙΜΑ / Karoulias, part of the ΙΜΑ Group, ensuring strategic nationwide coverage and structured market development.

A 30-Year Foundation of Trust

Behind NEFÉLI stands the strength of medbest:

• IFS-certified production standards
• Non-GMO ingredients
• Advanced quality control systems
• Dedicated export operations
• In-house innovation & product development
• Consistent presence in global retail and food service markets

 

While NEFÉLI in Greece focuses on a selected premium olive range, medbest’s expertise extends across the full Mediterranean category spectrum, from Extra Virgin Olive Oil and PDO feta cheese to honey, antipasti, spreads, and specialty pairings.

Thirty years represent experience, stability, and continuous evolution.

Looking Ahead

Foodexpo 2026 is both a celebration and a forward-looking statement.

We invite partners, retailers, and professionals to join us at FOOD EXPO Greece, 14–16 March 2026, at Hall 3 – Stand C04, to mark this milestone and explore the new chapter of NEFÉLI in Greece.

Visit medbest at Foodexpo 2026

Hall 3 – Stand C04 | Athens | 14–16 March​

Celebrate 30 years of excellence — and discover NEFÉLI olives in Greece for the first time.

Book your meeting: sales@medbest.gr

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Every product has a journey. For NEFÉLI Organic Grilled Olives, that journey began with organically grown olives, carefully tended and selected for their natural character — and it recently reached one of the world’s most important food stages.

At ANUGA, the global meeting point for food innovation, NEFÉLI Organic Grilled Olives were selected for the ANUGA Taste Innovation Show, a curated showcase celebrating products that bring something truly distinctive to the table.

 

What sets them apart is simplicity done right. Gently grilled to unlock natural smoky notes, these olives offer warmth, depth, and a refined Mediterranean expression — without overpowering the raw material. It’s a flavor shaped by respect: for the olive, for the process, and for the people who know when less is more.

The product’s recognition at ANUGA is not just about innovation; it’s about intention. About creating organic antipasti that feel honest, contemporary, and relevant to how people eat today, whether shared around a table or discovered on a global shelf.

The product’s recognition at ANUGA is not just about innovation; it’s about intention.

 

About delivering organic food that feel honest, contemporary, and relevant to how people eat today, whether shared around a table or discovered on a global shelf.

The post From the Groves to Global Recognition: NEFÉLI Organic Grilled Olives at ANUGA 2025 appeared first on medbest.

We are proud to announce that Nefeli Cinnamon Kalamata Olives have been awarded the “Best in Taste – Customer’s Choice” distinction at the Food Experts’ Awards (FEA) 2025, an international awards program celebrating excellence and innovation in the Food and Beverage industry.

This recognition is especially meaningful as it reflects the preferences of real consumers, who participated in a rigorous blind tasting conducted by TÜV AUSTRIA Laboratories, in accordance with internationally recognized standards.

A Bold Twist on Tradition

Our Cinnamon Kalamata Olives are a truly original creation: premium Greek Kalamata olives in a sweet, aromatic brine infused with warm cinnamon. The result is a delicacy that balances depth, contrast, and sophistication—perfect for gourmet pairings, cheese boards, and adventurous palates.

Recognition Rooted in Taste

The Customer’s Choice badge highlights what sets the Nefeli line apart: bold Mediterranean flavor, creativity, and a commitment to quality. This award validates our mission at medbest—to craft authentic, premium products that surprise and delight across global markets.

“This recognition affirms our ongoing effort to lead with originality, and great taste. At medbest, we develop products that create real value for our partners – by standing out, performing consistently, and meeting the high standards of international markets.”

— Konstantinos Marianos, Founder & CEO, medbest s.a.

 

Discover the award-winning Neféli line:

 

Explore the Neféli Products

For B2B inquiries: contact sales@medbest.gr

For press inquiries: contact marketing@medbest.gr

 

Enjoy award-winning gourmet foods, proudly crafted in Greece.

The post Nefeli Cinnamon Kalamata Olives Win “Best in Taste – Customer’s Choice” at FEA 2025 appeared first on medbest.

At the prestigious Dubai International Taste Awards (DITA) 2024, Medbest emerged victorious, showcasing its commitment to excellence in culinary craftsmanship.

Among the standout winners were the Nefeli line of products, each receiving prestigious awards for their exceptional quality and taste.

Nefeli Halkidiki Olives Stuffed with Feta: A Platinum Success

The Nefeli Green Olives Stuffed with Feta captured hearts and taste buds alike, earning the coveted Platinum award. These delectable olives, bursting with the creamy goodness of feta cheese, offer a tantalizing blend of flavors that elevate any dish to gourmet status. With this recognition, Medbest reaffirms its position as a purveyor of excellence in Mediterranean cuisine.

Nefeli Green Olives Marinated with Garlic & Parsley: A Gold Standard

The Nefeli Green Olives Marinated with Garlic & Parsley claimed the Gold award, a testament to their irresistible flavor profile and impeccable quality. Infused with the aromatic essence of garlic and parsley, these olives offer a harmonious blend of savory and herbal notes that delight the palate. This accolade underscores Medbest’s commitment to delivering premium products that exceed expectations.

Nefeli Greek Olive Mix: A Silver Lining

Rounding out the triumphant trio is the Nefeli Greek Olive Mix, honored with the Silver award for its exceptional taste and versatility. This carefully curated blend of olives showcases the rich diversity of Greek flavors, from the briny intensity of Kalamata olives to the delicate sweetness of Halkidiki olives. As a Silver award recipient, the Nefeli Greek Olive Mix shines as a culinary gem in Medbest’s illustrious portfolio.

Celebrating Excellence in Mediterranean Delicacies Medbest’s success at the Dubai International Taste Awards (DITA) 2024 is a testament to its unwavering dedication to quality, flavor, and innovation.

With each award-winning product, Medbest continues to set the standard for excellence in Mediterranean delicacies, delighting palates around the globe.

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