medbest at SIAL Paris 2026: 30 Years of Mediterranean Food, Made to Travel

From Greece to the world — and this October, to Paris

This October, medbest returns to SIAL Paris, bringing three decades of Mediterranean food expertise, product development and international market experience to one of the world’s leading food exhibitions.

2026 is a milestone year for us.

For 30 years, we have been taking Mediterranean flavors beyond borders — developing products that combine authenticity with the needs of modern retail, food service and international consumers.

Today, medbest products travel to more than 30 countries worldwide.

And from 17–21 October, our next meeting point is Paris.

Meet medbest at SIAL Paris 2026

17–21 October 2026
Hall 1 – Stand 1 E109

30 Years. One Mediterranean Point of View.

Markets change. Tastes evolve. Categories move forward.

Our starting point remains the same: Mediterranean food, approached with quality, curiosity and commercial understanding.

From Greek olives and antipasti to spreads, Mediterranean specialties and extra virgin olive oil, our portfolio reflects both where we come from and where food culture is going next.

That means staying true to familiar ingredients and traditions, while also developing new combinations, formats and eating occasions for today’s international markets.

Over the years, this international journey has also been consistently recognized through the Greek Exports Awards, where medbest has received distinctions year after year for its export performance and innovation.

Innovation Starts with Curiosity

At medbest, innovation often begins with one simple question:

What else could this become?

That thinking has led to concepts that bring together Mediterranean ingredients with contemporary taste profiles, global inspiration and new usage occasions.

From fruit-infused and cocktail-inspired olives to globally influenced marinades and specialty spreads, our focus is not innovation for novelty’s sake.

It is innovation designed to create relevance, differentiation and commercial value.

NEFÉLI: Mediterranean Roots. Contemporary Expression

NEFÉLI brings a contemporary perspective to Mediterranean food through a diverse portfolio of olives, antipasti, spreads, olive oils and Mediterranean specialties.

Across categories, the same philosophy applies: familiar Mediterranean ingredients, carefully developed to combine quality, versatility and relevance for today’s eating occasions.

From everyday Mediterranean staples to more distinctive propositions, NEFÉLI is designed to offer both recognition and discovery — products that feel rooted in the Mediterranean, while responding to evolving tastes, formats and consumption habits.

Where Innovation Becomes Most Visible

One of the clearest expressions of this approach can be found in the olive category. Here, NEFÉLI moves beyond traditional flavor profiles to explore unexpected pairings, international inspiration and new occasions for consumption.

Sweet Stories combines premium olives with fruit, spice and delicate sweetness, creating concepts for grazing, cheese pairings and elevated snacking.

Journeys takes inspiration from international cuisines, with flavor profiles such as Moroccan Spice, Chipotle Honey and French Curry.

Marinades reinterpret familiar Mediterranean combinations through herbs, citrus, garlic and carefully balanced seasoning.

This approach has also earned international recognition, with NEFÉLI products receiving Gold, Platinum and Silver distinctions in international taste competitions across Europe, the Middle East and Asia.

These ranges reflect some of the strongest expressions of the broader NEFÉLI philosophy.

Across olives, antipasti, spreads, olive oils and Mediterranean specialties, the objective remains the same: to respect Mediterranean roots while continuously finding new ways to make them relevant.

Built for International Markets

Behind every product is the ability to develop, test, produce and deliver it consistently.

medbest combines in-house Innovation & Product Development, Quality Assurance, production expertise, packaging development and dedicated export operations to support both established products and new concepts.

Our experience across more than 30 international markets allows us to adapt to different consumer preferences, retail environments and commercial needs.

Alongside our branded portfolio, we also work with international partners on tailored product development and selected private label projects, adapting recipes, formats and packaging to specific market needs where required.

Quality at the Core

Throughout our 30-year journey, quality has remained the foundation behind every market, product and partnership.

Our operations are supported by:

IFS-certified production standards
Advanced quality control systems
Non-GMO ingredients
Dedicated Quality Assurance
In-house Innovation & Product Development
Experienced export operations

This commitment extends beyond product quality to the way we operate, reflected in our EcoVadis Silver sustainability rating, placing medbest among the Top 15% of assessed companies.

Our philosophy remains:
Quality is our signature. Great flavors, our passion.

Come See Us at SIAL

SIAL brings together different markets, food cultures and ideas about what comes next.

For medbest, it is the right place to share both our Mediterranean roots and the way we continue to evolve them.

Whether you are looking for:

• Authentic Mediterranean products
• Contemporary olive and antipasti concepts
• Premium and specialty propositions
• Retail or food-service solutions
• New product development opportunities

 

we would be happy to meet you in Paris.

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30 Years of Mediterranean Excellence

For three decades, medbest has built its reputation on one principle: uncompromising quality. Today, that foundation supports a global presence across more than 30 countries, with trusted partnerships spanning retail and food service channels worldwide.

PLMA 2026 marks an important milestone as we celebrate 30 years of expertise in Mediterranean food production and private label development.

Visit us at PLMA Amsterdam
19–20 May 2026
Hall 1 – Stand D48

At every stage of our journey, one idea has remained constant:
Quality is our signature. Great flavors, our passion.

This year, we bring that philosophy to life, through the innovation that has always set us apart.

Can't-Miss Innovation: A Product to Watch Closely

At this year’s PLMA, medbest highlights a product that captures this approach in its most expressive form:

NEFÉLI Green Olives & Cranberries

A distinctive combination where Mediterranean authenticity meets contemporary flavor design.

Briny Greek green olives are paired with the natural sweetness of cranberries, layered with citrus peel and warm spices, to create a balanced sweet-and-savory profile, crafted for evolving consumer tastes and premium positioning.

Read more about the product here.

Following a thorough evaluation, the product has been selected by the PLMA committee to be featured at the:  PLMA New Product Expo – RAI Auditorium.

As one of the exhibition’s most visited destinations, the New Product Expo brings together standout innovations shaping the future of private label.

Its selection reflects:

→ Clear product differentiation

→ Forward-thinking flavor development

→ Strong commercial and retail relevance

Positioned within this curated showcase, NEFÉLI Green Olives & Cranberries represents a category that continues to evolve through creativity and precision.

NEFÉLI Specialty: Crafted by Curiosity, Perfected by Expertise

Complementing this innovation, the NEFÉLI Specialty line reflects our long-standing commitment to creativity and category evolution.

NEFÉLI Specialty: Sweet Stories

Delicate Sweetness, Bold Creativity

A refined interpretation of olives, where premium varieties meet sweet elements and unexpected infusions. From Green Olives & Cranberries to Mandarin Spritz and from Mojito to Cinnamon Kalamata, this range is developed for:

• Elevated snacking occasions
• Cheese pairings and grazing concepts
• Premium retail positioning

Here, the sweetness is delicate but the creativity is bold.

NEFÉLI Specialty: Journeys

Bold Flavors, Global Inspiration

Drawing from international cuisines, this range expands the boundaries of the olive category.

Profiles such as Moroccan spice olives, Chipotle honey olives, and French curry olives are designed for consumers seeking depth, exploration, and layered taste experiences.

A collection shaped by curiosity, grounded in Mediterranean expertise.

NEFÉLI Marinades: Infused with Mediterranean Spirit

A focused expression of authenticity

Marinated with aromatic herbs, citrus, and balanced seasoning, they deliver the optimal experience:

• Immediate usability
• Clean, recognizable flavor profiles
• Consistent everyday appeal

From garlic & parsley to lemon-infused selections, this range brings clarity and quality to familiar taste territories.

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medbest is proud to announce our participation in GULFOOD 2026, the world’s leading global platform for food innovation, trade, and inspiration.

26–30 January 2026

Dubai Exhibition Centre

South Halls – Hall 3

⇒ Greek Pavilion

Stand No: A-68

Important Update for 2026
For the first time in GULFOOD’s history, the exhibition will take place across two venues:

• Dubai World Trade Center (DWTC)
• Dubai Expo City

 

You can find Medbest exclusively at Dubai Exhibition Centre, in the South Halls – Hall 3, within the Greek Pavilion.

You are invited

We warmly invite you to visit our stand and experience the authentic flavors and consistent quality that define Nefeli, our premium Mediterranean brand.
Meet our team, explore our product range, and discuss tailor-made solutions and partnership opportunities designed for international retail and foodservice markets.

Featured Nefeli Products at GULFOOD 2026

NEFÉLI Dolmas – Vine Leaves Stuffed with Rice

Delicately hand-rolled and full of character, Nefeli Dolmas capture the essence of Mediterranean comfort food.

Tender vine leaves embrace a fragrant filling of cooked rice, enhanced with aromatic herbs and spices such as dill, mint, and black pepper, all brought together with carefully selected ingredients.

Perfect as a refined appetizer, a mezze centerpiece, or a ready-to-serve delicacy, Nefeli Dolmas deliver authentic flavor in every bite.

Taste them at our stand and experience Mediterranean tradition, ready to enjoy.

NEFÉLI Kalamata Olives

Celebrated for their deep, distinctive taste and smooth, fleshy texture, Nefeli Kalamata olives are a timeless expression of Greek olive craftsmanship. Naturally rich and perfectly balanced, they are ideal for gourmet recipes, fresh salads, or premium snacking.

A staple of Mediterranean cuisine and a favorite among discerning consumers, these olives offer reliability, authenticity, and unmistakable flavor.

A true classic, proudly showcased at GULFOOD 2026.

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medbest is proud to announce its participation in ANUGA 2025, the world’s leading trade fair for food and beverages, taking place from 4–8 October 2025 at Koelnmesse, Cologne, Germany.

You will find us at Hall 11.2 | Stand F039, where we will be showcasing the essence of Mediterranean flavors—crafted with passion, authenticity, and innovation.

Spotlight on NEFÉLI Antipasti: The New NEFÉLI Salads

At this year’s ANUGA, we are excited to introduce the newest addition to our antipasti portfolio—NEFÉLI Salads, a line that brings together the richness of Greek olives with fresh vegetables and herbs in vibrant Mediterranean recipes:

Farmer’s Olive Salad – A rustic mix of Greek green and Kalamata olives with red pepper, cauliflower, carrots, celery, pepperoncini, garlic flakes, capers, parsley, oregano, black pepper, and a hint of chili flakes.

Greek Olive Bruschetta – A bold, savory spread made with Greek green and Kalamata olives, red peppers, capers, garlic, and oregano—perfect for bread or creative pairings.

Giardiniera – A colorful medley of cauliflower, carrots, celery, pepperoncini, garlic, red pepper, jalapeño, parsley, black pepper, and spicy chili flakes — an authentic Mediterranean pickle mix with character!

Featured Flavors from NEFÉLI

Alongside our newest antipasti, don’t miss some of our most talked-about and/or new olive specialties:

 

NEFÉLI Almond Bliss –
A daring harmony of plump olives paired with the smooth elegance of almonds.

 

NEFÉLI Mojito Olives –
A refreshing twist, infused with lemon and spearmint for a playful Mediterranean “cocktail” moment.

 

NEFÉLI Chipotle Honey Olives –
A bold fusion of smoky, zesty, tangy, and gently spicy flavors that awaken the senses.

 

NEFÉLI Green Olives with Garlic & Lemon –
A timeless recipe brought to life with zesty citrus and aromatic garlic.

  Save the date and make sure to visit us at Hall 11.2 | Stand F039—where Mediterranean tradition meets modern inspiration.

  Book your meeting now at sales@medbest.gr to secure your time with our team at ANUGA 2025.

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We are proud to announce that Nefeli Cinnamon Kalamata Olives have been awarded the “Best in Taste – Customer’s Choice” distinction at the Food Experts’ Awards (FEA) 2025, an international awards program celebrating excellence and innovation in the Food and Beverage industry.

This recognition is especially meaningful as it reflects the preferences of real consumers, who participated in a rigorous blind tasting conducted by TÜV AUSTRIA Laboratories, in accordance with internationally recognized standards.

A Bold Twist on Tradition

Our Cinnamon Kalamata Olives are a truly original creation: premium Greek Kalamata olives in a sweet, aromatic brine infused with warm cinnamon. The result is a delicacy that balances depth, contrast, and sophistication—perfect for gourmet pairings, cheese boards, and adventurous palates.

Recognition Rooted in Taste

The Customer’s Choice badge highlights what sets the Nefeli line apart: bold Mediterranean flavor, creativity, and a commitment to quality. This award validates our mission at medbest—to craft authentic, premium products that surprise and delight across global markets.

“This recognition affirms our ongoing effort to lead with originality, and great taste. At medbest, we develop products that create real value for our partners – by standing out, performing consistently, and meeting the high standards of international markets.”

— Konstantinos Marianos, Founder & CEO, medbest s.a.

 

Discover the award-winning Neféli line:

 

Explore the Neféli Products

For B2B inquiries: contact sales@medbest.gr

For press inquiries: contact marketing@medbest.gr

 

Enjoy award-winning gourmet foods, proudly crafted in Greece.

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At Medbest, innovation is at the core of what we do. We continuously research and develop new products to anticipate market trends, enhance quality, and introduce fresh Mediterranean flavors to the world. Our goal is not just to keep up with industry advancements but to lead the way in culinary creativity and product excellence.

Our Approach to New Product Development (NPD)

Medbest’s dedicated, in-house NPD team is passionate about crafting products that bring the authentic Mediterranean diet to modern consumers. Every year, we introduce exciting new offerings designed to meet evolving customer preferences. Whether it’s innovative flavor combinations, improved nutritional profiles, or modern packaging solutions, our process ensures that each product is a perfect blend of tradition and innovation.

What Sets Our Innovation Apart?

Mediterranean Inspiration – We draw from the rich culinary heritage of the Mediterranean, incorporating authentic ingredients with a contemporary twist.
Market-Driven Solutions – Our team closely monitors global food trends to develop products that align with evolving consumer needs.
Cutting-Edge Packaging – We integrate modern packaging technologies to enhance product freshness, convenience, and sustainability.
Uncompromising Quality – Every new product undergoes rigorous quality control and testing to ensure premium taste, texture, and consistency.

Shaping the Future of Mediterranean Cuisine

From innovative antipasti selections to trend-driven olive varieties and delicious specialty spreads, Medbest continues to redefine what Mediterranean food can be. We believe that the future of food lies in #creativity, #adaptability, and a #commitment to #excellence—values that drive every step of our New Product Development process.

Stay ahead of the trends with Medbest’s latest innovations. Contact us to explore our newest product offerings

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Medbest is excited to showcase our premium Mediterranean products at IFE 2025, the UK’s leading food and drink trade event.

Designed for restaurants, hotels, and catering services, retailers & wholesalers, our high-quality offerings bring authentic flavors, versatility, and convenience to the HoReCa & Retail sectors.

Discover Our HoReCa-Ready Products

Plain Greek Olives

• Authentic & Naturally Delicious: Traditional Greek olives, perfect for salads, mezze platters, or cooking.

Marinated Olives

• Bold Flavors: Infused with herbs, citrus, and spices for a gourmet touch.
• Ready-to-Serve: Pre-seasoned for quick and easy use.
• Versatile Appeal: Ideal for appetizers, charcuterie boards, and Mediterranean dishes.

Cocktail Olives (Including Our New Mojito Olives!)

• Innovative & Trendy: Fun flavors like Mojito, Bloody Mary, and Sangria add flair.
• Perfect for Pairing: Designed to complement cocktails or enhance grazing boards.
• Eye-Catching Appeal: Vibrant colors and flavors make them stand out.

Antipasti & Appetizers

• Mediterranean Classics: A selection of roasted peppers, artichokes, and sun-dried tomatoes to elevate any dish.
• Perfect for Entertaining: Ready-to-serve solutions for gourmet dining experiences.

Savory Spreads & Tapenades

• Gourmet Convenience: Rich, layered flavors of feta, sundried tomato, and olives in a spreadable form.
• Versatile & Ready-to-Use: Perfect for sandwiches, dips, or charcuterie boards.

Sweet Spreads

• Premium Ingredients: Made with figs, sour cherries, and oranges for a rich, gourmet taste.
• Perfect Pairing: Elevates cheese platters, toast, or desserts with a touch of sophistication.

Stuffed Olives

• A Premium Twist: Filled with garlic, red peppers, almonds, feta cheese, or sundried tomatoes and more.
• Versatile & Upscale: Ideal for snacking, wine pairings, or gourmet dishes.

Specialty Olives (Including Our New French Curry Olives!)

• Unique Flavor Profiles: Options like Moroccan spice, Barbeque, and Cinnamon Kalamata bring bold flavors.
• Premium Appeal: Designed for food lovers seeking innovative, high-end ingredients.

Extra Virgin Olive Oil (EVOO)

• Mediterranean Excellence: Cold-pressed from the finest olives, delivering exceptional taste and quality.
• Versatile & Flavorful: Perfect for drizzling over dishes, cooking, or enhancing gourmet recipes.
• Elevate Your Cuisine: A staple ingredient for authentic Mediterranean cooking.

Let’s Connect at IFE 2025!

Book Your Meeting: Ensure a one-on-one discussion with our team at sales@medbest.gr.

Discover how Medbest can help your business thrive with authentic Mediterranean flavors.

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