30 Years of Mediterranean Excellence

For three decades, medbest has built its reputation on one principle: uncompromising quality. Today, that foundation supports a global presence across more than 30 countries, with trusted partnerships spanning retail and food service channels worldwide.

PLMA 2026 marks an important milestone as we celebrate 30 years of expertise in Mediterranean food production and private label development.

Visit us at PLMA Amsterdam
19–20 May 2026
Hall 1 – Stand D48

At every stage of our journey, one idea has remained constant:
Quality is our signature. Great flavors, our passion.

This year, we bring that philosophy to life, through the innovation that has always set us apart.

Can't-Miss Innovation: A Product to Watch Closely

At this year’s PLMA, medbest highlights a product that captures this approach in its most expressive form:

NEFÉLI Green Olives & Cranberries

A distinctive combination where Mediterranean authenticity meets contemporary flavor design.

Briny Greek green olives are paired with the natural sweetness of cranberries, layered with citrus peel and warm spices, to create a balanced sweet-and-savory profile, crafted for evolving consumer tastes and premium positioning.

Read more about the product here.

Following a thorough evaluation, the product has been selected by the PLMA committee to be featured at the:  PLMA New Product Expo – RAI Auditorium.

As one of the exhibition’s most visited destinations, the New Product Expo brings together standout innovations shaping the future of private label.

Its selection reflects:

→ Clear product differentiation

→ Forward-thinking flavor development

→ Strong commercial and retail relevance

Positioned within this curated showcase, NEFÉLI Green Olives & Cranberries represents a category that continues to evolve through creativity and precision.

NEFÉLI Specialty: Crafted by Curiosity, Perfected by Expertise

Complementing this innovation, the NEFÉLI Specialty line reflects our long-standing commitment to creativity and category evolution.

NEFÉLI Specialty: Sweet Stories

Delicate Sweetness, Bold Creativity

A refined interpretation of olives, where premium varieties meet sweet elements and unexpected infusions. From Green Olives & Cranberries to Mandarin Spritz and from Mojito to Cinnamon Kalamata, this range is developed for:

• Elevated snacking occasions
• Cheese pairings and grazing concepts
• Premium retail positioning

Here, the sweetness is delicate but the creativity is bold.

NEFÉLI Specialty: Journeys

Bold Flavors, Global Inspiration

Drawing from international cuisines, this range expands the boundaries of the olive category.

Profiles such as Moroccan spice olives, Chipotle honey olives, and French curry olives are designed for consumers seeking depth, exploration, and layered taste experiences.

A collection shaped by curiosity, grounded in Mediterranean expertise.

NEFÉLI Marinades: Infused with Mediterranean Spirit

A focused expression of authenticity

Marinated with aromatic herbs, citrus, and balanced seasoning, they deliver the optimal experience:

• Immediate usability
• Clean, recognizable flavor profiles
• Consistent everyday appeal

From garlic & parsley to lemon-infused selections, this range brings clarity and quality to familiar taste territories.

The post medbest at PLMA 2026 – See You in Amsterdam! appeared first on medbest.

medbest is proud to announce our participation in GULFOOD 2026, the world’s leading global platform for food innovation, trade, and inspiration.

26–30 January 2026

Dubai Exhibition Centre

South Halls – Hall 3

⇒ Greek Pavilion

Stand No: A-68

Important Update for 2026
For the first time in GULFOOD’s history, the exhibition will take place across two venues:

• Dubai World Trade Center (DWTC)
• Dubai Expo City

 

You can find Medbest exclusively at Dubai Exhibition Centre, in the South Halls – Hall 3, within the Greek Pavilion.

You are invited

We warmly invite you to visit our stand and experience the authentic flavors and consistent quality that define Nefeli, our premium Mediterranean brand.
Meet our team, explore our product range, and discuss tailor-made solutions and partnership opportunities designed for international retail and foodservice markets.

Featured Nefeli Products at GULFOOD 2026

NEFÉLI Dolmas – Vine Leaves Stuffed with Rice

Delicately hand-rolled and full of character, Nefeli Dolmas capture the essence of Mediterranean comfort food.

Tender vine leaves embrace a fragrant filling of cooked rice, enhanced with aromatic herbs and spices such as dill, mint, and black pepper, all brought together with carefully selected ingredients.

Perfect as a refined appetizer, a mezze centerpiece, or a ready-to-serve delicacy, Nefeli Dolmas deliver authentic flavor in every bite.

Taste them at our stand and experience Mediterranean tradition, ready to enjoy.

NEFÉLI Kalamata Olives

Celebrated for their deep, distinctive taste and smooth, fleshy texture, Nefeli Kalamata olives are a timeless expression of Greek olive craftsmanship. Naturally rich and perfectly balanced, they are ideal for gourmet recipes, fresh salads, or premium snacking.

A staple of Mediterranean cuisine and a favorite among discerning consumers, these olives offer reliability, authenticity, and unmistakable flavor.

A true classic, proudly showcased at GULFOOD 2026.

The post 📣 medbest at GULFOOD 2026 – See You in Dubai! appeared first on medbest.

This remarkable achievement, attained for the 5th consecutive year, recognizes Medbest’s exceptional contributions to the field of trading and export, solidifying our position as a leader in the industry. We are immensely proud to be acknowledged for our dedication, innovation, and commitment to delivering high-quality products to customers worldwide.

At Medbest, we have always been passionate about promoting Greek products and showcasing their excellence on the global stage. This recognition is a testament to the hard work and expertise of our team, who have tirelessly worked to build strong partnerships, explore new markets, and ensure the success of our export endeavors.

Receiving this award is a momentous milestone for us, highlighting our continuous efforts to uphold the values of quality, reliability, and authenticity that define our brand. We are grateful for the recognition and support from our customers, partners, and the esteemed panel of judges.

This achievement serves as a driving force for us to continue striving for excellence, expanding our reach, and promoting the diverse range of Greek products to discerning customers around the world. With our unwavering commitment to delivering exceptional goods and outstanding service, we are excited about the future and the opportunities that lie ahead.

We extend our heartfelt congratulations to all the winners and participants of the Greek Exports Awards 2023. Together, let us celebrate the achievements of the Greek export industry and the exceptional products that make Greece proud.

Greek Exports Awards 2023

The post Medbest receives Bronze Award as Top Trading Export Company at Greek Exports Awards 2023 appeared first on medbest.